Product Marketing Manager, Ad Products, 5+ years of experience
About The Position
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community. The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow. We're looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!
Requirements
- Strong understanding of advertiser needs and the digital advertising landscape
- Skilled at crafting product narratives for both technical and non-technical audiences
- Ability to work cross-functionally to align GTM strategy and execution
- Proactive and self-directed with the ability to lead multiple initiatives
- Strong written and verbal communication skills
- BS/BA degree or equivalent years of experience
- 5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Nice To Haves
- Experience launching and scaling advertising or monetization products
- Familiarity with sales enablement and advertiser engagement strategies
- Ability to manage messaging across internal and external stakeholders
- Comfortable with data analysis and visualization using tools like Looker or similar platforms
Responsibilities
- Own go-to-market planning and execution for products within Snap's Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
- Conduct market research to inform product positioning and strategy
- Define messaging and value propositions that resonate with advertisers
- Lead cross-functional coordination for product launches and scaled activation
- Drive creation of internal enablement materials and client-facing resources
- Measure adoption and performance, and iterate on GTM strategy accordingly
Benefits
- Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.
- Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Publishing Industries
Number of Employees
1,001-5,000 employees
