Product Marketing Lead

Osano • Austin, TX

8h • Remote

About The Position

We’re looking for a Product Marketing Lead to join our Marketing team. This person will play a pivotal role in defining and amplifying Osano’s story as the leading data privacy management platform across our target markets. This position is ideal for a strategic, creative, and execution-oriented product marketer who thrives in high-growth SaaS environments. You are equally comfortable developing differentiated positioning and messaging as you are driving cross-functional go-to-market execution. As a player/coach, you will initially operate as a team of one with the opportunity to build and scale the Product Marketing function as the company grows.

Requirements

• You are a strategic consultant and visionary product marketer who balances big-picture thinking with hands-on execution
• You thrive in early-stage, high-growth environments and enjoy building scalable foundations
• You take pride in clear, concise communication and understand its role in building trust
• You are entrepreneurial, resourceful, and adaptable to shifting priorities
• You’re knowledgeable about the AI landscape and have a bias toward leveraging modern tools responsibly and effectively
• You’re comfortable operating autonomously in a remote environment while proactively collaborating cross-functionally

Responsibilities

• Positioning & Messaging Lead the strategy and implementation of differentiated product positioning and persona-driven messaging
• Champion compelling storytelling that sets the narrative for Osano’s offerings in the privacy and trust management landscape
• Translate complex product capabilities into clear, differentiated value propositions
• Go-to-Market Leadership Define and execute comprehensive, cross-functional go-to-market strategies for new and existing product launches
• Own product launch strategy and drive alignment across Marketing, Sales, Product, and Customer Success
• Ensure successful execution across the full product and sales lifecycle
• Sales Enablement & Revenue Partnership Develop and optimize sales playbooks, messaging frameworks, and enablement materials
• Equip and train Sales teams on Osano’s value proposition and competitive differentiation
• Establish strong bi-directional feedback loops between Sales and Product
• Content & Campaign Strategy Oversee creation of high-impact marketing collateral (web copy, webinars, sales decks, demo videos, sales plays, etc.)
• Partner with Revenue Marketing to design campaigns that drive pipeline growth, expansion, and conversion
• Market & Competitive Intelligence Serve as the company’s subject matter expert on competitive intelligence and industry trends
• Own relationships with analysts (Gartner, Forrester, etc.) to elevate Osano’s position in key reports
• Continuously monitor the AI and privacy landscape to inform positioning and strategy

Benefits

• Competitive compensation + ownership interest for an early stake in our success!
• Unlimited paid time off with a requirement to take at least two weeks off per year.
• We're continuously a Best Place for Working Parents and offer paid parental leave for all new parents + believe that family, however you define it, comes first.
• Osano sponsors individual premiums for base plans at 100% and dependent premiums at 50% for Medical, Dental, and Vision Insurance via Aetna.
• A fully, permanently remote company so you can work from anywhere in the U.S.
• Receive a MacBook + $600 to craft your home workspace
• Annual company trip designed to foster connection, creativity, and fun together!
• Mental health benefits with free memberships to mindfulness + talk therapy services

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed