Product Marketing Lead, Startups
About The Position
As the Product Marketing Lead for Startups at Brex, you'll own the entire story for one of our most dynamic customer segments: venture-backed startups. You'll lead the full go-to-market strategy for our product launches, and you’ll define the narrative for the Startups segment: shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption. You not only like to shape the strategy, you also like to build: campaigns, content, pitch decks. You genuinely love startups and follow the ecosystem closely. In a market where products can often look the same, you know how to win the narrative war with founders through sharper positioning, bolder creative, and deeper audience connection.
Requirements
- 10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company
- 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
- Customer-obsessed with empathy for startup and founder challenges
- Proven track record of translating features and products into compelling, customer-centric narratives and campaigns
- Expertise in market segmentation, personas, and customer journey mapping
- Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
- Strategic thinker who can execute tactically and work cross-functionally
- Proficiency with AI tools for productivity and content creation
Nice To Haves
- Experience as a previous founder/entrepreneur
- Experience in high growth startups
Responsibilities
- Know your buyer and user: research and deeply understand the founder and startup persona, including roles, pain points, objections, and goals.
- Own the startup narrative for Brex, including product and solution positioning, to demonstrate why Brex is the best solution for startups at every stage of growth.
- Develop the marketing strategy for our startup segment (pre-seed, seed, series A) and bring it to life across messaging, campaigns, events, and more.
- Devise and quarterback full-funnel marketing campaigns, product launches, and sales plays to optimize outcomes from acquisition to adoption and upsells.
- Create sales and marketing assets (e.g., pitch decks, web pages, case studies, social posts, thought leadership) in partnership with Brand and Design teams.
- Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
