Sr. Customer Marketing Manager - Startups

Vercel•New York, NY

4d•$150,000 - $205,000

About The Position

We're building Vercel's first startup-focused customer marketing function—designed specifically to help early-stage companies amplify their success stories and become powerful advocates for our platform. You'll own the strategy and execution of content that turns innovative startup customers into compelling case studies, engaged community members, and authentic voices for how Vercel accelerates product development and growth. This role is purpose-built for the startup ecosystem. You'll work directly with founders, technical leaders, and engineering teams at high-growth startups to showcase how they're shipping faster, scaling smarter, and building differentiated products on Vercel. You'll collaborate cross-functionally with Sales, Customer Success, Product, and Developer Relations to create content and experiences that resonate with the startup community and drive adoption among emerging companies. This is a unique opportunity to shape how we engage with one of our most dynamic customer segments—combining storytelling, community building, and data-driven program development to deliver measurable business impact.

Requirements

6+ years in customer marketing, product marketing, or growth marketing roles, with demonstrated experience in startup or developer-focused environments
Proven track record building customer advocacy programs for technical audiences or early-stage companies
Exceptional ability to craft technical narratives that resonate with developers while demonstrating business value
Experience producing diverse content formats (written case studies, video testimonials, technical blog posts, social content)
Talent for making complex technical concepts accessible and compelling across different audiences
Comfort engaging with technical audiences and understanding developer workflows, tools, and priorities
Ability to build authentic relationships with founders and engineering leaders
Thrives in fast-paced, ambiguous environments where you need to build programs from scratch

Nice To Haves

Have experience marketing to developer communities or running technical content programs.

Responsibilities

Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams.
Develop ways to deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities.
Partner with the events team to highlight customer voices at industry events and webinars. Support community-building efforts that foster peer-to-peer learning among customers.
Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy. Act as the internal champion for customer perspectives.
Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points.
Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback.

Benefits

Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

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