Product Marketing Lead, Core Product

Clay Labs•New York, NY

49d

About The Position

Clay is a creative tool for growth. Our mission is to help businesses grow - without huge investments in tooling or manual labor. We're already helping over 100,000 people grow their business with Clay. From local pizza shops to enterprises like Anthropic and Notion, our tool lets you instantly translate any idea that you have for growing your company into reality. We believe that modern GTM teams win by finding GTM alpha - a unique competitive edge powered by data, experimentation, and automation. Clay is the platform they use to uncover hidden signals, build custom plays, and launch faster than their competitors. We're looking for sharp, low-ego people to help teams find their GTM alpha. We're seeking an experienced Product Marketing Lead to own the foundational product messaging and positioning that drives Clay's product innovations and launch strategy.

Requirements

5+ years of product marketing experience at high-growth B2B SaaS companies
Success leading cross-functional teams across Marketing, Product, and GTM, building and scaling processes in a dynamic startup environment
Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales teams
Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations
Creative problem solving to drive business outcomes through first principles thinking and creative solutions
Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments
Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows

Nice To Haves

Previous experience in GTM ecosystem, Management Consulting, Product Management a plus

Responsibilities

Create clear product messaging - Build messaging that helps everyone at Clay talk about our products in the same way and make complex features easy to understand for different audiences with business outcomes in mind
Help shape what we build - Work with Product teams to decide which features matter most and figure out how to position them in the market
Launch products that get noticed - Turn product releases into exciting market moments that people actually care about and want to try
Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
Enable sales teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
Build systems that work as we grow - Create simple, repeatable processes for launches and releases that won't break as the team gets bigger
Keep teams aligned - Make sure Product, Marketing, Sales, and Customer Success are all on the same page about what we're launching and why
Use AI tools to work smarter - Leverage AI tools (including Clay) to automate routine tasks and make your work more effective