Lead Product Marketing Manager

Fitt Talent Partners•San Francisco, CA

About The Position

In this role, you own lifecycle and product messaging as a compounding system, not a set of campaigns. Email, landing pages, and in-product messaging are treated as one connected surface. Every change ships with a hypothesis. Performance is tracked by cohort, intent, and lifecycle stage. Weak work is cut quickly. High-signal work gets iterated and scaled. With that said, you should have a great intuition and taste for copywriting, messaging & design. You can cultivate great experiments not just numerous experiments. You work hands-on. You ship real things. You operate directly in Figma, CMSs, and lifecycle tooling alongside Growth, Product, and Design.

Requirements

Health obsessed - you have a strong, personal interest in longevity and preventive healthcare
High-velocity operator - you work with urgency, and iterate rapidly to drive progress
Ownership mindset - you take responsibility for outcomes and see work through from fuzzy idea to production impact
Comfortable in chaos - you thrive in ambiguity, enjoy cross-functional collaboration, and have experience building 0→1 products
Obsessive about details - you spot member friction before anyone else does
Fascinated by customer psychology - you design for how people behave
Background in marketing, UX, or design; PM experience is a plus but not required
High IQ, even higher EQ - you read both systems and people with precision
A sharp communicator and storyteller whose copy elevates the entire product
Comfortable with ambiguity, cross-functional chaos, and building 0→1

Nice To Haves

Startup DNA - you were a founder or have early-stage startup experience

Responsibilities

Lifecycle and retention
Own all email and lifecycle flows for new members, active members, and re-engagement
Treat email as a long-term system that compounds over time
Continuously test, prune, and evolve flows based on cohort performance
Conversion and clarity
Own core landing pages and high-intent sub-pages
Partner with Growth to experiment on positioning, structure, and messaging
Ruthlessly remove confusion and cognitive load
Product and in-app messaging
Define how the company explains itself inside the product
Shape onboarding, education, nudges, and monetization moments
Ensure in-app messaging is clear, human, and benefit-led
Customer voice
Synthesize member behavior, objections, and feedback into clear recommendations
Act as a translator between customer psychology and product decisions