Lead Product Marketing

AT&T • El Segundo, CA

20h • Onsite

About The Position

To win in the connected world, AT&T needs best-in-class marketing. This means we need marketing expertise engrained in our operations equipped with leading edge capabilities, tools, and methodologies. In this highly visible role, you will support our Marketing organization and campaign management process and governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge and are a go-to for solving the most challenging problems. You thrive on driving clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable our marketing machine. Responsible for cross-functional management of critical go-to-market campaigns and all that entails, driving strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners. The ideal candidate would be considered a Marketing expert and have experience in driving change in a large organization. They should be grounded in strategic campaign management, continuous improvement, and process optimization with expert project management skills.

Requirements

• Background in holistic marketing across multiple brands at large companies; Direct Marketing and B2B experience a plus, but not a requirement.
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting.
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.
• Ability to work autonomously and to take initiative, managing multiple large-scale projects at a time.
• Executive presence to inspire confidence with internal and external constituents.
• Collaborative and willing to roll up your sleeves with the team and get close to the details.
• React quickly with strategic thinking and proactive solutioning in a fast-paced environment.
• Working knowledge of Adobe Workfront or similar workflow management tool.
• Strong communicator; verbal and written.
• Highly organized and accountable.
• Operational by nature, but through a strategic lens.
• Patient and persistent.
• Expert in Microsoft Office.
• Education: Typically requires a Bachelors degree.
• Experience: Typically requires 6+ years of experience in similar area of responsibility

Nice To Haves

• MBA or Master’s degree
• Experience with Bynder or other Digital Asset Management tools
• Creative or Media Agency experience

Responsibilities

• Campaign management Utilize working knowledge of Adobe Workfront or similar workflow management tool.
• Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.
• Accountable for record keeping, alerts & variances, and timelines of the campaign to ensure our marketing records remain up to date with the latest strategies and documentation.
• Strategic coordination to ensure optimized execution Ensure every marketing execution is optimized at launch and continue to find efficiencies while it remains in market.
• Cross-analyze multiple layers of planning from strategic annual planning to channel and messaging-specific plans.
• Enablement of AT&T way of Marketing Enable AT&T’s way of Marketing through collaboration across the Marketing & Growth Organization and partner organizations to ensure successful execution of the strategic vision.
• Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, documenting all key information so improved process can be replicated.
• Contributor for campaign management team capacity planning and codifying campaign management processes.
• Oversight and discipline for governance Drive rigor around AT&T’s way of Working for planned and in-year programs and consistently seek ways to create efficiencies.
• Devote keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
• Conduct retrospectives and other working sessions with all levels of leadership.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level