Product Marketing Lead

NinjaHoldings•Chicago, IL

12d•Remote

About The Position

NinjaHoldings was founded in 2017 by a team seeking to revolutionize the way everyday Americans interact with financial services. Through our CreditNinja and NinjaCard brands, we empower people overlooked by traditional financial institutions to take control of their finances via a full suite of digital banking and lending products, providing incentives and rewards along the way as we guide them on a path to financial improvement. Through our NinjaEdge brand, we help companies better understand their customers by offering a package of bespoke underwriting, fraud detection, and analytics services. With offices in Chicago, Miami, and around the world through the power of remote work, we are a lean and innovative team always seeking like-minded talent to join us in our fight to disrupt consumer finance. Job Summary We're seeking an experienced Product Marketing Lead to play a critical role in shaping product success by driving strategic marketing initiatives that maximize monetization across our card and financial products. You'll define product positioning, messaging, and go-to-market strategies while translating product initiatives into compelling campaigns that drive direct deposit enrollment, card activation, transaction volume, and marketplace engagement. This position requires a strategic thinker with the ability to integrate creativity with data, leveraging customer insights, competitive analysis, and performance data to refine messaging and optimize acquisition and retention strategies. You'll work autonomously while partnering with Product, Engineering, and cross-functional teams to deliver measurable business outcomes and ensure seamless integration of marketing efforts across all customer touchpoints.

Requirements

7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company and track record of leading product launches
Proven experience as a strategic marketing leader, driving go-to-market strategies and product adoption in financial services or fintech
Ability to build strategy and roadmap of projects based on data analysis, market research, and customer insights
Strong ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging
Strategic mindset with ability to think long-term while executing with precision on complex initiatives
Strong analytical skills with experience using data to optimize campaigns, run experiments, and measure ROI
Exceptional storytelling and communication skills, able to simplify complex financial concepts into compelling narratives
Understanding of financial services regulations and compliance requirements
Self-motivated with ability to work independently and build cross-functional partnerships
Customer-focused approach with understanding of diverse financial needs
Analytical mindset with comfort using data to drive decision-making
Adaptable and comfortable in a fast-paced fintech environment
Applicants must be legally authorized to work in the U.S. without the need for current or future visa sponsorship.

Nice To Haves

Experience marketing to underbanked or underserved customer segments
Background in fintech, card products, banking, or payments verticals
Experience with customer lifecycle marketing programs and monetization strategies
Proven ability to thrive in cross-functional environments and collaborate effectively across diverse teams

Responsibilities

Act as the lead marketer for card and monetization products, working alongside product teams to shape marketing vision and strategy
Define and execute comprehensive go-to-market strategies with clear value propositions and effective market positioning
Influence product roadmaps by synthesizing market, customer, and competitive insights with audience segmentation and opportunity sizing
Develop and refine marketing messaging that resonates with target audiences and integrates seamlessly across all customer touchpoints
Manage the full marketing lifecycle from product development and launch to growth and expansion
Design and execute multi-channel digital campaigns that drive direct deposit enrollment, card activation, and marketplace engagement
Create and lead strategic marketing campaigns aligned with company goals and customer insights
Use qualitative and quantitative data to optimize positioning, refine messaging, and inform marketing strategies
Own key marketing metrics including CAC, LTV, conversion rates, and engagement KPIs across product launches and campaigns
Establish and track marketing performance metrics ensuring success across all initiatives
Optimize performance across paid acquisition, email, push notifications, and in-app messaging
Act as voice of the customer, synthesizing market research and feedback to drive product-market fit
Partner with Product teams to align marketing strategy with product roadmap and launches
Collaborate with Data Science to leverage customer insights for campaign optimization
Work with design and content teams to create high-converting marketing assets
Ensure marketing campaigns meet financial services regulatory requirements