Product Marketing Lead, Agents
About The Position
We're looking for a Product Marketing Lead to own the go-to-market strategy for our first-party agent products—Claude.ai and Claude Code—the products that are defining how enterprises adopt AI to empower employees and transform productivity. This is a portfolio leadership role: you'll shape positioning, drive launches, and ensure our agent products work together as a cohesive offering that wins in the enterprise market. This role sits at the intersection of product strategy and commercial execution. You'll partner deeply with Product to shape roadmaps based on market insights, with Sales to arm them with the narratives and tools they need to win, and with Marketing to amplify our story across every channel. If you've led product marketing for platform businesses, understand how to manage a portfolio of products that serve different user needs, and thrive in fast-moving environments where you can shape the trajectory of an entire business, this role is for you.
Requirements
- Have 10+ years of product marketing experience, with significant time spent on enterprise software or platform products
- Have led product marketing for a portfolio of products and understand how to create coherent narratives across multiple offerings
- Possess strong commercial instincts—you understand enterprise sales cycles, buyer journeys, and what it takes to win competitive deals
- Excel at crafting positioning and messaging that resonates with technical and business audiences alike
- Have a track record of successful product launches that drove measurable business impact
- Can operate at both strategic and tactical levels—comfortable setting vision and rolling up your sleeves to ship
- Thrive in cross-functional environments and have experience influencing product roadmaps through market insights
- Are energized by ambiguity and moving fast in a rapidly evolving market
Nice To Haves
- Experience marketing AI/ML products or developer tools to enterprise buyers
- Background in both platform and application product marketing
- Experience building product marketing functions or teams from early stages
- Track record of marketing products in highly competitive, fast-moving markets
- Familiarity with enterprise productivity tools, developer workflows, or AI agents
- Experience working closely with sales teams on strategic deals
Responsibilities
- Manage the PMM teams that own the end-to-end go-to-market strategy for Claude.ai and Claude Code, from positioning and messaging to launch execution and sales enablement
- Develop and maintain a unified portfolio narrative that articulates how our agent products work together to serve enterprise needs
- Drive product launches that generate market momentum, from flagship releases to incremental feature updates
- Build deep market intelligence capabilities—understanding competitive dynamics, buyer needs, and emerging use cases—and translate insights into product and positioning recommendations
- Create sales enablement programs that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
- Partner with Product to influence roadmap priorities based on market feedback and competitive positioning
- Collaborate with demand generation and brand marketing to amplify product narratives across channels
- Establish and track success metrics that tie product marketing efforts to pipeline, revenue, and adoption outcomes
- Build relationships with key customers and prospects to gather insights and develop reference programs
Benefits
- We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
