Video Marketing Lead- Product Marketing

Black Duck Software, Inc. • Burlington, MA

5h

About The Position

Black Duck Software, Inc. helps organizations build secure, high-quality software, minimizing risks while maximizing speed and productivity. Black Duck, a recognized pioneer in application security, provides SAST, SCA, and DAST solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code, open source components, and application behavior. With a combination of industry-leading tools, services, and expertise, only Black Duck helps organizations maximize security and quality in DevSecOps and throughout the software development life cycle. Video Marketing Lead – Product Marketing Join Black Duck to visually tell our story. We help organizations build secure, high-quality software, minimizing risk and accelerating innovation. Your work will showcase our portfolio through compelling video that drives awareness, engagement, pipeline, and retention. Why You’ll Love This Role You’ll help execute the video strategy powering launches, demos, customer stories, and growth experiments. If you thrive at the intersection of storytelling, performance creative, and rapid iteration, you’ll have real impact. Role Overview As Video Marketing Lead, you’ll help develop narratives, produce content, and execute video strategy. You’ll support short- and long-form videos—from UGC-style tests to polished assets. You’ll collaborate on visual design improvements, ensuring video and motion align with our brand. This hands-on, collaborative role enables teams to use video as a core storytelling platform.

Requirements

• 3–5 years in video production, social/brand/educational content, or growth creative with a portfolio of content.
• Hands-on editing and motion skills: Adobe Premiere Pro, After Effects (or equivalents); color, audio, basic animation, and finishing.
• AI-native creativity: experience with AI video tools and curiosity to prototype new techniques.
• Strong storytelling: scriptwriting, interview direction, narrative structure, and visual hierarchy; ability to translate technical content into engaging video.
• Channel fluency: YouTube Studio, website CMS, video SEO, marketing automation, and analytics.
• Operational excellence: clear briefs, timelines, stakeholder management, and process templatization.
• Experience in B2B SaaS product demo/overview creation; developer or security audience familiarity.
• Travel (~10%) for shoots, customer stories, or events.
• Portfolio (video samples and performance highlights) to share.

Nice To Haves

• Experience designing collateral and visual systems (Figma/Adobe/LottieFiles).
• Experience with AI tooling (ChatGPT, Gemini, Copilot, Claude).
• Familiarity with Frame.io, DAM, Asana/Monday, Confluence, Jira.

Responsibilities

• Collaborate with Marketing, Product Management, Sales, Engineering, and Enablement to align video content with customer stories, sales plays, and training.
• Work with analytics and demand generation teams to analyze and report performance; run A/B tests; connect video metrics to funnel outcomes and share learnings.
• Produce short-form, performance-oriented content and test hooks, intros, pacing, and formats at high velocity.
• Ensure video SEO: implement transcripts, captions, VTT files, and metadata for AI indexing and search optimization.
• Support the video lifecycle: strategy, scripting, storyboarding, production, editing, motion, publishing, and reporting.
• Shape our visual design system: infuse motion design principles into brand and templatize repeatable video creation.
• Champion video and design tooling: Adobe Suite, Descript, Firefly
• Manage video hosting vendors (Brightcove, YouTube) and optimize workflows for publishing, analytics, and integration.
• Coach stakeholders to guide storytelling, improve recording quality, and elevate demos.
• Enable marketing team to self-produce video content using approved tools and templates.
• Assist in building video assets (gifs, motion graphics, thumbnails) to maximize engagement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed