Product Marketing & Enablement Manager, eCommerce

Merck KGaA•Burlington, MA

46d

About The Position

The Product Marketing & Enablement Manager plays a critical role at the intersection of digital product strategy, customer engagement, and commercial enablement. You'll be responsible for defining how our eCommerce and digital experiences are positioned, understood, and adopted - both by our customers and our internal teams. This role bridges product and go-to-market, ensuring that new digital capabilities, self-service tools, and omni-channel features are clearly articulated, effectively launched, and successfully adopted. You'll create messaging and activation programs that help our commercial, CeX, and marketing teams articulate the value of our digital products and drive online growth.

Requirements

4+ years of experience in product marketing, ideally within B2B software or B2B e-commerce
Proven experience managing product launches and go-to-market programs across multiple stakeholder groups.
Strong ability to translate technical product capabilities into clear business and customer value.

Nice To Haves

7+ years of experience in product marketing, ideally within B2B software or B2B e-commerce
Excellent written and verbal communication skills; able to craft clear narratives for internal and external audiences.
Comfortable working cross-functionally in matrixed, global organizations.
Familiarity with digital analytics, CDPs, personalization platforms, and modern martech tools is a plus.

Responsibilities

Partner with Product Management to define positioning, messaging, and value propositions for digital products and features (e.g., search, checkout, post transaction)
Create journey based trigger emails, feature explainers and onboarding flows aligned with customer jobs-to-be-done and use cases. (partnering closely with CX)
Create and deliver regular communications and enablement toolkits that help internal teams understand digital tools, benefits, and customer value.
Measure enablement effectiveness through engagement analytics and commercial adoption KPIs.
Lead cross-functional launch readiness for new digital features, ensuring all customer-facing and internal materials are in place.
Create feedback loops from commercial and customer insights to continuously improve digital product experiences.
Partner with Digital Product, Marketing, and Regional Commercial teams to ensure alignment of digital roadmap and GTM priorities.
Partner with customer insights team act as a voice of the customer and the business within product teams to ensure relevance and value delivery