Product Marketing Director - Remote, USA

SuccessKPI Inc.

8d • Remote

About The Position

SuccessKPI is a global company with a deep focus on achieving success through a belief that we are stronger together. We are proud of the culture we have created and weave our values into everything we do. Our employees are always encouraged to be innovators and builders at heart that help shape the future of our organization. We believe that offering competitive benefits and perks is nice but helping our employees thrive in today’s ever-changing world is even better! We put YOU first, offering employees an opportunity to make their mark here while creating and nurturing a strong work-life balance. We offer a flexible work environment as a fully remote team. If this sounds like a place you’d be proud to work at, what are you waiting for, apply today!
The Product Marketing Director (PMD) leads SuccessKPI’s global product marketing strategy, serving as the connective tissue between product, sales, marketing, and customer insight. This role defines and drives positioning, messaging, competitive intelligence, and go-to-market strategy to accelerate category leadership, demand generation, and revenue growth.
As both a strategist and hands-on contributor, the PMD translates product innovation into compelling market narratives, ensuring our solutions are differentiated, customer-centric, and commercially impactful. This role reports to the CMO and serves as a key market-facing evangelist for SuccessKPI. This role is an individual contributor with influence. Ideal for someone who is in a Senior Manager role and ready to move into a Director role.

Requirements

• 8+ years of experience in product marketing and related marketing functions within the software industry, preferably within enterprise SAAS.
• 5+ years working in the contact center industry is required
• Ability to understand and articulate complex technical concepts and translate them into compelling, commercial, customer-focused communications
• Data-driven, results-oriented, and experienced in using metrics to inform strategy and decision-making
• Experience presenting product marketing plans and strategic concepts at board level
• Excellent communication skills and the ability to collaborate effectively across diverse teams
• Comfortable presenting to audiences virtually and in-person.
• Proven ability to work independently with minimal supervision.
• Demonstrated experience building credibility with and delivering results for product teams, sales teams and customers
• Outstanding written and verbal communication skills
• You share our values and work in alignment with them

Responsibilities

• Drive product marketing direction for SuccessKPI, collaborating closely with Product, Sales and other marketing functions including digital marketing, event marketing, and external consultants.
• Partner with the Product organization to help shape product strategy and roadmap priorities based on competitive intelligence and market insights that create current and future market opportunities.
• Develop a deep understanding of market trends, customer requirements, usage and buying behaviors, and the partner ecosystem to identify opportunities and drive demand for SuccessKPI solutions.
• Lead SuccessKPI’s analyst relations strategy and interactions with key industry analyst firms.
• Develop market-leading initiatives that differentiate SuccessKPI globally through strategic partnerships (local and global), innovative campaigns, and an insight-led marketing approach.
• Educate the market on SuccessKPI’s technical value through demos, white-papers, workshops, presentations, technical blogs, and other thought leadership assets that drive engagement and visibility.
• Develop product marketing strategies for new prospects and existing customers
• Support and refine go-to-market initiatives in partnership with GTM teams by developing collateral, including case studies, web content, solution briefs, presentations, data sheets, sales playbooks, and whitepapers for global use.
• Assist sales with target profiles, training programs, and sales tool kits. Analyze win/loss insights and syndicate best practices across the organization.
• Develop and operationalize an insight-led marketing framework that informs content and campaign strategy across the funnel from top-of-funnel engagement through to bottom-of-funnel conversion.
• Partner with events and tradeshows to shape messaging frameworks, keynote/panel execution, and supporting content to maximize event ROI and strengthen market positioning.
• Support monthly webinars, case studies, and industry/product roundtables designed to drive engagement, education, and pipeline growth.
• Gather and synthesize insights from customers and prospects to inform product roadmap prioritization, gap analysis, and differentiation strategy.
• Develop industry and solution-focused use cases, demo scenarios, and sandbox environments that showcase platform capabilities and reporting outcomes within a clear problem-solution framework.
• Build competitive intelligence briefs and battlecards to guide sales strategy and inform marketing messaging.
• Establish a recurring cadence of internal and external communications informed by industry research publications to drive organizational knowledge, sales enablement, and product innovation.
• Use customer, partner, and competitive research to influence product strategy and messaging. Develop customer personas and segmentation frameworks to support targeted product launches and campaign execution.

Benefits

• Opportunity to work for an organization that prides itself on offering a diverse and dynamic culture where employees are proud to work
• Opportunity to work for a fast-growth global company in the rapidly growing analytics space
• Opportunity for career development and growth opportunities as we grow and scale
• Opportunity to build industry relationships and work alongside seasoned industry experts
• Opportunity to work with our leadership team to strategize, collaborate, and solve customer challenges every day - YOU HAVE A VOICE AT SUCCESSKPI!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed