Product Marketing Director, Sustainability Solutions
About The Position
Workiva is seeking a Product Marketing Director, Sustainability (North America) to own and drive the go-to-market (GTM) strategy of our sustainability solution portfolio. This high-impact role requires domain expertise in sustainability and carbon accounting, strong judgment in navigating regulatory ambiguity, and the ability to define clear, differentiated narratives in a complex and evolving market. You will operate as a senior GTM decision-maker, shaping positioning, messaging, and market plays that directly influence revenue performance and field execution. Partnering closely with Product, Sales, Partnerships, Enablement, and Revenue Marketing, you will ensure Workiva brings cohesive, customer-centric sustainability solutions to market while maintaining clarity and focus across the organization.
Requirements
- Bachelor’s Degree in marketing or related field
- 10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales
Nice To Haves
- B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred
- Deep understanding of sustainability and/or carbon accounting markets, including buyer personas and competitive dynamics
- Familiarity with multi-solution SaaS platforms and platform-level GTM motions.
- Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Experience using AI
- Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives
- Experience analyzing pipeline, bookings, and revenue performance data to identify GTM opportunities and areas for optimization
- Proven ability to innovate and optimize marketing strategies to deliver measurable business results
- Exceptional communication, storytelling, and program management skills to drive initiatives forward with clarity and impact
Responsibilities
- Define and evolve the GTM strategy for Workiva’s sustainability solutions, aligning customer needs, regulatory drivers, and business priorities
- Make informed tradeoffs and prioritization decisions to focus GTM efforts on the highest-impact opportunities
- Lead ongoing customer and field research to understand workflows, buying triggers, objections, and unmet needs across sustainability, finance, and assurance stakeholders
- Synthesize insights from customer interviews, win/loss analysis, field feedback, and regulatory developments into actionable GTM recommendations
- Develop differentiated solution positioning and messaging across sustainability, carbon, and adjacent platform capabilities
- Partner with Product to translate customer, field, and regulatory insights into roadmap influence, shaping feature prioritization and sequencing to maximize GTM impact
- Define launch narratives, messaging frameworks, and success criteria in partnership with Product, Revenue Marketing, and Sales Enablement
- Partner closely with Revenue Marketing, Demand, and Sales Enablement to ensure GTM strategy is translated into effective market activation
- Lead rapid experimentation to test messaging, value propositions, and GTM plays across sales and marketing channels
- Contribute to thought leadership through webinars, blogs, presentations, customer stories, and industry events
- Support analyst and customer engagements with strong narratives and market insight
Benefits
- A discretionary bonus typically paid annually
- Restricted Stock Units granted at time of hire
- 401(k) match and comprehensive employee benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1,001-5,000 employees
