Product Marketing and Communications Specialist

Caterpillar•Mesa, AZ

5d•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar Inc. is seeking a distinguished Product Marketing and Communications Specialist to oversee the strategic marketing initiatives and execution for a newly developed ERP/CRM platform based on Microsoft Dynamics 365, designed specifically for Caterpillar Dealers. If you’ve got a knack for blending sharp B2B product marketing skills with the energy and creativity of consumer-focused campaigns, this role could be a great fit. We’re looking for someone who can make complex ideas simple and engaging. Here’s what you’ll be doing: Developing and executing go-to-market plans for our ERP/CRM platform, turning tech talk into everyday benefits, and launching campaigns that get Caterpillar dealers excited and on board. Creating content that’s clear and engaging to read or watch—from websites and blogs to emails and presentations. You’ll make sure everything hits the right note for both dealership leaders and engagement teams, keeping things simple and effective. This in-person position demands a high level of creativity, strong design acumen, and deep knowledge of contemporary digital product marketing. The role is hands-on, with an expectation to actively use the product and leverage a variety of tools to create engaging product marketing content that makes complex capabilities easy to understand.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Nice To Haves

Education: Bachelor’s degree in marketing and/or Communications
Graphic Design expertise (you must be able to write and design your own PowerPoints and one pager content).
Proficiency with design tools (Adobe Creative Cloud, Figma, Keynote/PowerPoint, Office 365 Suite) and/or direct creation of marketing collateral.
Demonstrated success in developing product narratives, executing go-to-market strategies, and promoting the adoption of technology-based products.
Superior writing and communication capabilities. Proficient in producing clear, influential copy across technical, narrative, and micro-copy formats.
B2B experience is preferred.
Analytical & Data-Driven: Solid foundation in marketing analytics (Google Analytics, etc.), A/B testing, and funnel optimization. Adept at interpreting data to inform actions and strategies.

Responsibilities

Go-to-Market Strategy: Formulate and administer comprehensive product marketing strategies for the ERP/CRM platform. Effectively translate technical specifications into customer-oriented advantages and orchestrate coordinated product launch campaigns to enhance adoption among Caterpillar dealers.
Content Creation & Storytelling: Produce persuasive, clear, and engaging communications across a spectrum of channels—including websites, blog articles, email campaigns, presentations, and more. Develop exemplary content designed to resonate with both dealership leadership and sales teams, upholding the highest standards of clarity and simplicity.
Tech to Story Translation: Partner daily with product managers and engineers to convert product roadmaps, release notes, and technical features into clear value stories, visuals, and demos for executive and end user audiences.
Design & Branding: Cooperate with designers, and frequently act in a design capacity, to generate visually compelling marketing materials (slide presentations, web pages, user guides, videos, etc.). Apply advanced B2C design principles, ensuring that all assets are consistent with established branding guidelines and exhibit visual distinction.
Market Research & Positioning: Regularly collect dealer insights and data to inform and refine ongoing marketing strategies. Conduct in-depth analyses of market dynamics, customer challenges, and competitive offerings to establish robust product positioning and differentiation.
Presentations & Demonstrations: Prepare and deliver sophisticated presentation decks and product demonstration narratives that parallel the standards of leading consumer product launches. Clearly articulate compelling value propositions to executive stakeholders and end-users.
Metrics & Data-Driven Improvement: Define, monitor, and assess key performance indicators (KPIs) related to marketing initiatives (including lead generation, engagement, and conversion rates). Employ data-driven approaches and AI-enabled analytics to enhance strategies and maximize return on investment.