Product Marketer II

Cox Enterprises • Draper, UT

1d • $74,000 - $111,000 • Hybrid

About The Position

We are seeking a Marketing Specialist II with AI prompting experience to support product marketing, go-to-market execution, and campaign activation for Deal Central. This role blends product storytelling, data-driven marketing, and hands-on use of generative and agentic AI to improve speed, relevance, and impact across marketing programs. This is a highly collaborative, execution-oriented role for someone comfortable shaping messaging while actively using AI tools to research, build, test, optimize, and scale marketing outputs.

Requirements

• Bachelor’s degree in a related discipline and 2 years experience in a related field. The right candidate could also have a different combination, such as a master’s degree and up to 2 years experience; or 6 years experience in a related field
• Experience supporting product launches or integrated marketing campaigns across multiple channels.
• Hands-on experience with marketing platforms (CMS, marketing automation, analytics, CRM, or sales enablement tools) such as Salesforce, Adobe InDesign, HubSpot, Marketo.
• Strong ability to analyze performance data and translate insights into action.
• Practical experience using generative (required) and agentic (preferred) AI for content creation, campaign ideation, or performance analysis.
• Experience developing and refining prompts to produce high-quality marketing outputs.
• Familiarity with responsible AI use within brand and compliance guidelines.
• Curiosity and willingness to experiment with new tools and workflows.
• To be employed in this role, you’ll need to clear a pre-employment drug test.
• Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.

Responsibilities

• Support product positioning, messaging, and go-to-market plans for Deal Central features and enhancements.
• Translate product capabilities into clear value propositions supported by proof points and metrics.
• Partner cross-functionally with product, operations, research, and sales teams to support GTM execution.
• Partner with Marketing Operations to develop and activate targeted campaigns and client-facing content across presentations, websites, social, programmatic media, and case studies.
• Use generative and agentic AI to accelerate content creation, personalization, and iteration while maintaining brand standards.
• Develop and refine prompts to generate messaging variations, campaign concepts, and sales narratives by audience and stage.
• Collaborate with creative teams and agency partners to deliver assets aligned to brand voice and visual guidelines.
• Track and report campaign performance and use AI-assisted analysis to identify trends and optimization opportunities.
• Continuously test and refine messaging, creative, and channel strategies using data and insights.
• Develop and maintain sales enablement materials to support understanding of Deal Central features, positioning, and differentiation.
• Use AI to create modular, reusable sales content (talk tracks, FAQs, objections).
• Partner with sales and enablement teams to ensure materials are accurate, trusted, and adopted.
• Serve as a super-user for marketing platforms, supporting training, governance, and compliance.
• Evaluate and operationalize AI-powered marketing tools to improve workflow efficiency and speed to market.
• Establish best practices for AI usage, including prompting standards and quality checks.

Benefits

• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.
• Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
• Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level