Product Marketer, Exchange Traded Funds - Assistant Vice President / Vice President

iCapital • New York, NY

4h • $120,000 - $175,000 • Hybrid

About The Position

iCapital is seeking a dynamic Exchange Traded Funds (ETF) Product Marketer to join the Product Marketing team within the Marketing and Communications department. This role will play a central part in advancing the ETFs business, driving the marketing agenda, defining the narrative, shaping positioning and messaging, and leading end‑to-end go‑to‑market execution across wealth manager and retail investor audiences.

Requirements

• Bachelor’s degree in marketing, business, or in a related field
• 7+ years of marketing experience in the financial services industry, preferably within fintech, asset management or wealth management
• Demonstrated track record of success developing and managing successful integrated marketing strategies and campaigns across multiple marketing disciplines
• Experience with or working knowledge of ETFs and financial professional distribution
• Ownership mindset and able to lead programs from conception to completion
• Strong project management skills with the ability to balance multiple priorities and projects in varying degrees of implementation
• Strong analytical skills, translating data and insights into actionable strategies
• Able to build relationships, consensus build, and influence across a large, matrixed organization
• Experience working both independently and as part of a collaborative team
• Demonstrated success in managing ambiguity and driving results in fast-paced environments
• Excellent written and verbal communication skills for varied audiences

Responsibilities

• Build and execute GTM strategies that span product readiness, sales enablement, client communications, events, and paid media.
• Define and evolve the ETFs narrative, positioning, and messaging.
• Drive sales enablement efforts through the creation of high-impact materials (i.e. client-ready narratives, FAQs, talk tracks, presentations, scenario-based use cases, and fact sheets), aligned to ETF strategies.
• Shape how GTMs and ETF launches are run, going forward.
• Partner with the Sales team to reflect buying behavior, objections, and scenario-specific use cases.
• Own the development and evolution of advisor- and end-investor-ready content.
• Use data-driven insights to expand reach, optimize performance, and drive business growth.
• Stay conversant in ETFs, the industry landscape, and product trends, including active ETFs in the defined outcome ETFs and income ETFs categories.

Benefits

• The base salary range for this role is $120,000 to $175,000. iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).
• We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level