Marketing Products & Service - Product Manager

EFCO Formwork Solutions•Des Moines, IA

1d•Onsite

About The Position

Purpose The Product Manager role sits on the Marketing Products & Service team and is responsible for managing the full product lifecycle – from ideation and strategy through development, launch, and ongoing optimization. This position will play a pivotal role in driving product success, ensuring alignment with business objectives, customer needs, and market opportunities. Key Responsibilities Product Strategy & Planning (25%) Conduct market research, competitive analysis, and customer feedback sessions to identify opportunities. Develop and maintain a deep understanding of industry trends and emerging technologies. Product Development & Execution (25%) Collaborate with cross-functional teams (marketing, sales, engineering, design, and operations) through the product development process. Translate business needs into clear product requirements and user stories. Manage timelines, priorities, and trade-offs to ensure successful and timely product launches. Lifecycle Management (25%) Support the full lifecycle management of products, from launch to growth, maturity, and sunset. Monitor product performance metrics (adoption, engagement, revenue, ROI) and iterate as needed. Drive continuous improvements based on customer insights and market feedback. Stakeholder Collaboration (25%) Serve as the primary liaison between Marketing Products & Services and other departments. Communicate product vision, updates, and performance to senior leadership and key stakeholders. Ensure all teams are aligned and empowered to contribute to product success. Additional duties may be assigned to meet organizational goals and priorities. Duties and responsibilities, as required by business necessity, may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing, to meet organizational goals and priorities.

Requirements

Bachelor’s degree in business, Marketing, Engineering or related field.
3–6 years of experience in product management or related roles.
Demonstrated success in managing products across their lifecycle.

Responsibilities

Conduct market research, competitive analysis, and customer feedback sessions to identify opportunities.
Develop and maintain a deep understanding of industry trends and emerging technologies.
Collaborate with cross-functional teams (marketing, sales, engineering, design, and operations) through the product development process.
Translate business needs into clear product requirements and user stories.
Manage timelines, priorities, and trade-offs to ensure successful and timely product launches.
Support the full lifecycle management of products, from launch to growth, maturity, and sunset.
Monitor product performance metrics (adoption, engagement, revenue, ROI) and iterate as needed.
Drive continuous improvements based on customer insights and market feedback.
Serve as the primary liaison between Marketing Products & Services and other departments.
Communicate product vision, updates, and performance to senior leadership and key stakeholders.
Ensure all teams are aligned and empowered to contribute to product success.