Product Manager

The Gowan Co.

33d

About The Position

Gowan USA is looking to add a Product Manager (PM) to support biological and conventional products. The ideal candidate will have a minimum of three to five years' experience in marketing and/or sales within the crop protection industry; a strong strategic mindset with the ability to grasp marketing principles such as positioning, segmentation, and value drivers; and a bachelor’s degree in business, agronomy, or a related field, with an MBA preferred. The PM will be responsible for marketing several new and/or existing Gowan-branded products. They are the lead resource for everything related to their products, including marketing, supply chain, development, regulatory, and sales support. The PM develops short- and long-term marketing plans and coordinates cross-functional teams within the organization to source needed plan information. These marketing plans include pricing strategy, communication strategy (advertising and public relations), product specifications (packaging), and product positioning. The PM will develop familiarity with the market(s) and competitive products to support the plans, educate the sales group on differentiation, and develop clear brand benefit messaging. The PM has total responsibility for their products. They report to the Director of Marketing and will work closely with sales and field development representatives to build company-wide commitment to the product plans. As the architect of the brand and related active ingredients for the brand, the PM may be asked to participate in third-party meetings with suppliers, customers, and researchers to provide marketing input on brand reviews and new product licensing opportunities.

Requirements

Minimum of three to five years' experience in marketing and/or sales within the crop protection industry
Strong strategic mindset with the ability to grasp marketing principles such as positioning, segmentation, and value drivers
Bachelor’s degree in business, agronomy, or a related field
Strong communication skills, both written and verbal
Experience with project analysis, costing, and budgeting
Knowledge of market strategy, segmentation, and positioning
Comfortable presenting to audiences of varying sizes
Experience launching new products or rejuvenating existing products
A mix of specialty and row crop production knowledge
Entrepreneurial attitude
Ability to work with others to build consensus
Advanced Microsoft Office skills
Willingness to travel up to 20% primarily domestic travel

Nice To Haves

MBA preferred

Responsibilities

Marketing several new and/or existing Gowan-branded products
Lead resource for everything related to their products, including marketing, supply chain, development, regulatory, and sales support
Develop short- and long-term marketing plans
Coordinate cross-functional teams within the organization to source needed plan information
Pricing strategy
Communication strategy (advertising and public relations)
Product specifications (packaging)
Product positioning
Develop familiarity with the market(s) and competitive products to support the plans
Educate the sales group on differentiation
Develop clear brand benefit messaging
Work closely with sales and field development representatives to build company-wide commitment to the product plans
Participate in third-party meetings with suppliers, customers, and researchers to provide marketing input on brand reviews and new product licensing opportunities