About The Position
The Product Manager is responsible for all aspects of Ranpak’s products in the marketplace. This includes positioning of Ranpak products relative to other offerings, analysis of competition, and development of product and pricing strategies to defend and increase market share. The Product Manager will manage products through their life cycle to maximize profitability and meet growth objectives.
Requirements
- BA or BS in Marketing or Business
- A minimum of 8 years of experience in Product Marketing including P&L ownership and overall strategy and development of a Product Line
- Experience in deal management, pricing models, and pricing architecture
- Direct experience in successfully developing new products
- Life cycle project management experience
- Ability to perform market research and analysis including identifying new market opportunities
- Strong leadership, facilitation, and project management skills
- Effective presenter, excellent written and verbal communication
- Extensive PC knowledge, including SAP, Power BI, CRM, database, spreadsheet, and web
- Team player, able to build business teams and manage across a matrix
- Able to manage multiple priorities
- Travel: ~35%
Nice To Haves
- Retail and E-commerce experience preferred
Responsibilities
- Product Roadmaps / Multi-Generation product plans
- Key performance (financial) metrics
- Attainment of forecasted revenue and margins (P&L ownership)
- Setting supply/capacity forecasts to meet rising demand
- NPD, NPI and Channel Strategy
- Influence business team responsible for product reliability and quality
- Responsible for complete and accurate Market Intelligence including:
- Voice of the Customer (partner and consumer)
- Competitive information and trends
- Formulate and Manage Tactical Marketing Strategy
- Marketing collateral content
- Market/application trends
- Market pricing/Competitive pricing analyses
- Product positioning
- Development of Value propositions and digital campaigns
- Development of strategies to manage competitive threats and tracking of competitive activity- systems, promotions, literature, web pages, pricing, key accounts, strategies, and tactics
- Coordinate changes to products with sales, marketing, production, purchasing, R&D, and customer service
- Work with engineering (R&D) to identify opportunities to improve existing products and develop product line extensions
- Manage all aspects of timely, complete, and relevant communication to the business (across all functions - sales, marketing, production, purchasing, R&D, and customer service) on product introductions and changes
- Work with Packaging Engineering, and Engineering to develop training and provide tools necessary to upskill sales team and maximize revenue
- Work with Manufacturing, Supply Chain, and other Product Managers to ensure adequate supply internally and externally (through use of contract manufacturers)
- Responsible for accurate and relevant current market analyses including key target opportunities
- Responsible to identify new market opportunities
- Market research, trend analysis
- Product Roadmaps/Multi Generation Product Plans, life cycle management
- Launch and rollout product improvements, with all collateral materials, competitive data, training, and promotion
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
