Product Manager, Member Lifecycle

Planet Fitness • Hampton, NH

13d • Hybrid

About The Position

This Product Manager will be passionate about the Planet Fitness member’s lifecycle and building out digital experiences that support a member’s lifetime value, such as account management actions, CRM, and driving upgrades and ancillary revenue. The Product Manager will be charged with leading high performing cross-functional development teams, focusing on achieving aggressive growth goals for member engagement and retention. This is a hybrid role based out of our Hampton, NH office.

Requirements

• Bachelor’s Degree in computer science, business management, or a related field, required.
• At least 2-3 years of experience in product management, and 5+ years of total work experience.
• Other product development or product marketing experience also valuable, particularly with demonstrated product ownership.
• Demonstrated passion for building products and services that customers will love.
• Working knowledge of agile development methodologies and how highly scaled digital/mobile products come together.
• Entrepreneurial spirit; must have demonstrated the ability to thrive in a dynamic environment, creative problem-solving and initiative.
• Strong initiative, bias for action, and reflexive sense of ownership.
• Highly self‐motivated and independent
• Excellent collaboration skills and stakeholder management including managing up to executive leadership.
• Strong interpersonal skills and ability to influence without formal authority.
• Ability to work well with agency partners, cross functional partners and internal and external stakeholders
• Working knowledge of agile development methodologies and how highly scaled digital/mobile products come together.
• Familiarity with agile project management tools like Jira, Confluence, Figma.
• Excellent organization and time management, and comfort managing aggressive deadlines
• Strong technical intuition. Technical background a plus.
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives, including managing aggressive deadlines
• Excellent presentation and verbal and written communication skills along with the ability to persuasively communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, including internal and external stakeholders, agency partners, and cross-functional partners
• Creative, progressive, thought leadership with the ability to influence without formal authority at all levels of the organization
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, “can-do” attitude!

Nice To Haves

• Experience in an “Intra-preneurial” role a plus: taking products from inception to launch within a larger organization
• Familiarity with web and app development tech stack.
• Understanding of digital fitness trends, and subscription based economic models, a plus.

Responsibilities

• Manage the strategy and development of Lifecycle Workstream product development within the product roadmap.
• Manage the product development process from end to end: opportunity identification, feature prioritization, requirements gathering, design, development and launch of new features.
• For each project, perform upfront discovery and research, provide clear product requirements, participate in ongoing project routines (standups, sprint planning, refinements, retros with the working development team), sign-offs, lead business reviews to confirm launch readiness.
• Develop a deep understanding of our customers, their needs, their journeys, and their pain points.
• Manage research and testing, e.g. surveys, concept testing, clickstream data, and A/B testing. Transform insights into opportunity hypotheses and product requirements.
• Be a champion of the MVP philosophy, distilling the product down to what is desirable, viable and feasible.
• Work with cross-functional stakeholders to surface feedback and opportunities for new projects and features and prioritize these requests in accordance with level of effort and business value.
• Evaluate opportunities and develop business cases.
• Collaborate with Strategy and analytics teams to decide on KPIs for new features. Forecast, measure, and monitor business metrics and KPIs. Track impact on acquisition, engagement, and retention.
• Collaborate with Marketing, Operations, and nearly all parts of the company to ensure our digital products are launched successfully.
• Create efficiencies and speed to market in the product development process, working closely with other product managers, tech leads, UX designers, and other key members of their POD teams.

Benefits

• Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options.
• In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities.
• We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan.
• This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees