Product Manager, Identity Resolution & Tagging Infrastructure

Best Buy•Minneapolis, MN

2d•Remote

About The Position

As the Product Manager of Identity, Privacy & Tagging Infrastructure , you will lead the strategy, development, and execution of privacy-safe identity solutions and robust tagging frameworks across Best Buy’s Retail Media Network, onsite and offsite. This role ensures accurate data capture to enable campaign attribution and audience insights while maintaining compliance, trust, and scalability in a rapidly evolving regulatory and technology landscape. You’ll collaborate with engineering, legal, analytics, privacy, engineering and compliance teams to define standards for identity resolution, consent management, and media instrumentation. Your work will enable future-proof advertising capabilities, accurate measurement, and privacy-first innovation. This role is remote eligible, which means you would work virtually from home or another non-Best Buy location What You’ll Do Be a key contributor to the product roadmap for identity resolution, consent management, and tagging infrastructure. Define and implement privacy-safe tagging and beaconing strategies and solutions to support onsite and offsite signal capture. Collaborate with engineering and legal teams to operationalize privacy policies and ensure compliance with regulations (e.g., GDPR, CCPA). Ensure data quality and signal integrity through rigorous QA processes and monitoring systems. Evaluate and integrate third-party identity, privacy, and tagging platforms Stay informed on regulatory changes and industry standards, contributing to internal documentation and product updates. Improve identity resolution by implementing technology to collect and link multiple identifiers and metadata, ensuring accurate data matching across systems. Launch data enrichment initiatives that incorporate Best Buy-specific identifiers and vetted external sources to strengthen identity profiles. Define a measurement framework to understand the value of different data signals and data providers and partners.

Requirements

5+ years of product management experience in digital advertising, identity platforms, or tagging infrastructure.
2+ years of experience with privacy regulations (GDPR, CCPA) and their impact on advertising.
2 + years of experience with tagging technologies (e.g., Google Tag Manager, Tealium, IAS, etc.), beaconing systems, and identity resolution platforms (e.g., LiveRamp, Neustar).
2+ years of experience with ad tech platforms and ecosystem technology including DSPs, SSPs, CDPs, ad servers, and similar.
2+ years of experience in SQL and experience with cloud data platforms (e.g., GCP, AWS, Snowflake).

Nice To Haves

Advanced degree in Computer Science, Data Privacy, or related field.
Certifications in privacy or data protection (e.g., CIPP/US, CIPT).
Experience supporting incrementality testing and conversion tracking through instrumentation.
Experience in a closed media ecosystem like Google, Amazon, Meta, or similar
Familiarity with consent management platforms and privacy-safe data architecture.
Proven ability to work cross-functionally with engineering, legal, and analytics teams.

Responsibilities

Be a key contributor to the product roadmap for identity resolution, consent management, and tagging infrastructure.
Define and implement privacy-safe tagging and beaconing strategies and solutions to support onsite and offsite signal capture.
Collaborate with engineering and legal teams to operationalize privacy policies and ensure compliance with regulations (e.g., GDPR, CCPA).
Ensure data quality and signal integrity through rigorous QA processes and monitoring systems.
Evaluate and integrate third-party identity, privacy, and tagging platforms
Stay informed on regulatory changes and industry standards, contributing to internal documentation and product updates.
Improve identity resolution by implementing technology to collect and link multiple identifiers and metadata, ensuring accurate data matching across systems.
Launch data enrichment initiatives that incorporate Best Buy-specific identifiers and vetted external sources to strengthen identity profiles.
Define a measurement framework to understand the value of different data signals and data providers and partners.