Product Manager – Health Digital Products

Wolters Kluwer • Minneapolis, MN

2d • Hybrid

About The Position

The Product Manager will support digital products in the Medical Education and Medical Practice product suite. This role will own and revitalize a portfolio of digital products, with both B2B and B2C sales channels, spanning diverse learning markets, including pharmacy education and clinical decision making for PA and NP education, and clinical markets including primary care decision support and medical dictionary, spellchecker and abbreviations. This role will lead API strategy and execution, oversee eCommerce initiatives, and drive growth in a mature product suite facing unique market challenges. The Product Manager will collaborate cross-functionally to deliver innovative solutions that meet the evolving needs of healthcare learners, practitioners, medical documentation, and adjacent medical markets.

Requirements

• Bachelor’s Degree or equivalent experience
• 3+ years of digital product management experience, preferably in the medical, education, or publishing sectors and including API productization.
• Experience with API lifecycle management (requirements, launch, optimization) and eCommerce strategy in healthcare.
• Proven ability to work independently and with autonomy to translate high-level goals into actionable plans and direct cross-functional teams to achieve them.
• Analytical and able to create sound business proposals backed by data.
• Experience working in cross-functional teams and managing multiple stakeholders.
• Experience and expertise in requirements-gathering/analysis and in writing high-level specifications, including teasing out edge cases and identifying gaps and/or missed requirements.
• Understanding of project management practices and tasks; this is not a project management role; however, all members of the team manage projects to some extent and this role will likewise contribute to keeping initiatives on track and mitigating risks.

Nice To Haves

• Experience with Medical Education (medical schools, PA, and/or pharmacy) and Medical Practice markets highly preferred.
• Knowledge, Skill, and Attributes: Comfortable with ambiguity; able to bring clarity and direction to cross-functional teams.
• Strategic, commercial, and analytical thinker; uses data to inform decisions and drive product growth.
• Excellent communication and presentation skills for diverse audiences.
• Customer-centric mindset with a strong focus on understanding and addressing user needs.
• Highly organized and adaptable; manages shifting priorities and deadlines effectively.
• Fosters a transparent, open, and collaborative team environment.

Responsibilities

• Lead the development and execution of API strategy for assigned products, including market research, customer requirements gathering, communication with product owner or technology team, go-to-market planning, and lifecycle management.
• Guide both B2B and B2C (eCommerce) strategy and execution, optimizing digital sales channels and customer experience.
• Drive product revitalization initiatives, assessing product strengths and weaknesses relative to competitors, identifying and addressing stagnation points, and implementing strategies for growth and differentiation.
• Conduct in-depth market, UX, and customer research to understand workflows, drivers of purchase and retention, optimal pricing, and customer satisfaction.
• Propose and implement customer insight activities (e.g., surveys, focus groups, interviews) to identify pain points, needs, and market trends.
• Develop product roadmaps that support business strategy goals, with a clear vision and customer-need-driven strategy for product features and enhancements.
• With support, create and deliver business plans and P&Ls for high-investment initiatives.
• Based on customer and UX research and review of product analytics, write high-level requirements for products and product enhancements; review and approve technical requirements developed by product owner.
• Manage and communicate project schedules, goals, dependencies; coordinate cross-functional initiatives and regularly report statuses to supervisor and senior leadership.
• Monitor customer pipeline and assist with quarterly revenue forecasts.
• Collaborate cross-functionally with marketing, sales, customer support, editorial, technology, UX, finance, operations, and sales enablement to deliver innovative solutions, effective product launches, and sales support tools.
• Serve as the expert on product features and value proposition; present to sales teams and occasionally customers, articulating positioning within the Medical Education and Medical Practice suite.

Benefits

• Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave.
• Full details of our benefits are available upon request.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees