Product Manager- Electronic Interface

Wago•Germantown, WI

About The Position

The Product Manager – Electronic Interface at WAGO Corporation is responsible for the complete product lifecycle management and commercialization of assigned products. This includes building, implementing, and retiring product strategies, as well as gathering and analyzing feedback from customers, stakeholders, and internal teams to define requirements, features, and end products for channel partners and customers within the Electrical Installation product lines. The role involves leading and managing overall go-to-market plans for Electronic Interface product lines to achieve business objectives. This includes collaborating with other Product Management team members and Marketing Communications to incorporate feedback, develop product strategy, and expand market reach. The manager will develop company market requirements and business plans, including product strategy definition, requirements analysis, pricing, lifecycle management, and market positioning. They will translate broad concepts into structured product marketing plans, oversee market research, monitor competitive activity, identify customer needs, and establish pricing strategies. Interaction with engineering, manufacturing, and sales is crucial for enhancing existing products and leading new product definition. The position specifically covers strategic planning and implementation for Power Supplies and other DC related supply components, Relays, Energy Measurement Sensors and Meters, and other relevant products as determined by the Director of Product Management – Components.

Requirements

Bachelor’s degree in business administration or electrical engineering strongly preferred or equivalent combination of education and experience.
5+ years of proven experience in product development.
Minimum 25% travel (Both domestic and International).
Must be able to lift a minimum of 50 lbs.
Must have a valid driver’s license and be able to travel by automobile or airplane within North America and internationally.
Strong organization, relationship building, and communication skills.
Proficient in Microsoft Office 365 including Excel and Power Point.
Strong presentation skills.

Nice To Haves

Knowledge of the printed circuit board and/or electrical interconnect or other similar markets is preferred.
Knowledge of the sales process (or related sales experience) is preferred.
Knowledge of consumer habits in retail/DIY marketspace is preferred.

Responsibilities

Manage the complete product lifecycle and commercialization of assigned products.
Build, implement, and retire product strategies.
Retrieve and analyze feedback from customers, stakeholders, and other teams to shape requirements, features, and end products for channel partners and customers for the Electrical Installation product lines.
Lead and manage overall go-to-market plans focusing on product management and commercialization for Electronic Interface product lines to meet and exceed all business metrics/objectives.
Work with other Product Management team members and Marketing Communications to develop and incorporate feedback and input from customers, partners, and in-house teams on product strategy.
Find ways to create and expand product market reach.
Manage the development of company market requirements and business plans for specific product(s) or product line(s).
Define product strategy, conduct requirements analysis, and determine pricing.
Manage lifecycles and product positioning in the marketplace.
Reduce broad concepts and business strategies into structured product marketing plans.
Oversee market research, monitor competitive activity, and identify customer needs.
Establish pricing strategies.
Interact with engineering, manufacturing, and sales to enhance existing product(s) or product line(s).
Lead new product definition and business plans with joint departments.
Responsible for the strategic planning and implementation for product lines including Power Supplies and other DC related supply components, Relays, Energy Measurement Sensors and Meters.
Meet and exceed revenue targets for assigned product line(s).
Develop and implement a business plan to successfully market products and grow sales in line with international and North American sales target and goals, with coordination in the Americas.
Support and coordinate global and local product initiatives through the PLM framework including key tasks in product ideation, development, introduction, through end of life in the Americas.
Interface with international colleagues to ensure a positive working relationship and representation of needs for the Americas market.
Guide and ensure all product offerings are properly positioned with key industry standards within our industries and countries of scope.
Be aware, document, and share competitors’ products’ marketing and sales activities and develop appropriate responses.
Be aware of, manage and use trends in the marketplace and develop a plan to address these trends.
Leverage industry market intelligence data and reports across product-associated industries, verticals, solutions, markets, customers, applications and vertical marketing places.
Manage the commercialization of products, services and solutions through coordination with Marcom – to include white papers, trade show booth panels, product promotions, promotional vehicles, website, public relations, advertising, training, and Social Media content, etc.
Coordinate product sales efforts with sales force – to include visiting key customers and/or prospects.
Coordinate product, solutions and services across portfolio of channel partners such as electrical distributors, end users, OEMs, contractors, system integrators, panel builders and more.
Manage forecasts of product inventory needs throughout the product lifecycle of all assigned products.
Work with Industry Managers to cross-promote product lines within vertical markets.
Work with channel management to properly engage, identify, and grow distributors.
Perform various other duties assigned by leadership.