Product Manager, Ecommerce

Tecovas•Austin, TX

7d•$115,000 - $120,000•Onsite

About The Position

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. Tecovas is looking for a Product Manager, Ecommerce to lead cross functional initiatives that sit at the intersection of AI, site merchandising, resale, testing, and digital operations. This role is perfect for a systems-minded executor who can drive work forward across stakeholders and tools, while shaping the foundation for new digital experiences that improve performance and reduce internal lift. Reporting directly to the Product Manager of Digital Experience, you will partner closely with engineering, creative, CX, and ecommerce to ship roadmap items that boost automation, support personalization, and expand our tooling and operational efficiency. This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

Requirements

5-7+ years of experience in ecommerce, digital product, or a cross-functional role blending product, marketing ops, or site optimization
Experience managing technical product delivery in collaboration with dev, design, and external vendors
Strong comfort owning complex cross-functional initiatives—especially those related to testing, automation, merchandising, or personalization
Familiarity with A/B testing tools, experimentation design, and conversion optimization
Working understanding of AI-enhanced platforms, technical SEO tools, or personalization systems
You are detail-oriented, proactive, and motivated to improve processes, documentation, and workflow efficiency.
You have proven ability to manage competing priorities, translate feedback into action, and drive tangible outcomes.
You are comfortable leading cross-functional work, building strong partnerships across engineering, design, CX, and ecommerce to move initiatives forward and keep teams aligned.
You have a strong product and data mindset, using testing, analytics, and customer insights to inform decisions and continuously improve digital experiences.

Responsibilities

Drive cross-functional ecommerce initiatives related to automation, resale, attribution tooling, AI, and experimentation
Gather requirements from stakeholders and translate them into clear product documentation, development tickets, and prioritized backlog items, supporting QA through release
Partner with Product and Project Managers on sprint planning, ensuring tickets are well-defined, prioritized by business need, and aligned with cross-functional dependencies
Serve as the cross-functional lead for key digital projects, aligning teams across engineering, design, CX, merchandising, creative, and ecommerce, and acting as a decision maker on scope and execution
Drive proper analytics tagging and event tracking in Google Tag Manager in partnership with the Sr. Digital Operations Specialist
Coordinate vendor implementation and testing for tools supporting A/B testing, SEO, AI search/cross-sell, and campaign optimization
Advocate for accurate merchandising and product data across systems, ensuring required assets and data are complete and usable across ecommerce experiences
Maintain roadmap visibility, project documentation, and progress tracking across tools such as monday.com, GitHub, and Figma
Partner with design and engineering to review UX/UI solutions and ensure new features align with site experience, merchandising strategy, and business goals
Own and continuously improve key ecommerce operational systems and internal documentation to streamline cross-team workflows and operational visibility

Benefits

We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
401(k) match
Paid Parental Leave
Flexible PTO policy
Corporate wellness program
Competitive salary - $115,000 -120,000/annum (commensurate with experience)
Eligibility to participate in Corporate Bonus Program
Generous employee discounts!

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