Ecommerce Manager

UFP Industries • Grand Rapids, MI

2d

About The Position

Reporting to the Director of Ecommerce, the Ecommerce Manager is responsible for leading and developing the Brand Advocate Analyst (BAA) team and Online Merchandisers while serving as the primary Ecommerce partner to the UFP Retail Business Units. This role ensures accurate, compelling, and conversion‑driving product content and site merchandising across our Ecommerce channels by setting priorities, establishing standards, and driving execution through the teams. The Ecommerce Manager balances people leadership, cross‑functional relationship management, and performance analytics to improve customer experience, support Business Unit objectives, and drive measurable growth in online performance.

Requirements

• Proven people leader with experience managing and developing teams (preferably Ecommerce content, merchandising, or analytics teams).
• Strong written and verbal communication skills; able to clarify expectations, resolve discrepancies, and influence cross‑functional partners.
• Strong analytical ability with comfort using web analytics to identify issues and opportunities.
• Strong project and priority management skills; able to manage multiple workstreams without sacrificing quality or deadlines.
• Ecommerce experience supporting large national retailers, including Home Depot, Lowe’s, and independent retail customers, with an understanding of differing content, merchandising, and operational requirements.
• Experience working across big‑box and independent retail environments, balancing scale, standards, and customization.
• Working knowledge of SEO best practices and onsite conversion drivers as applied through product content and merchandising execution.
• Proficiency in MS Office tools (Excel, PowerPoint, Outlook, Word).
• Five (5+) years of people and team management experience, including direct responsibility for hiring, coaching, performance management, and team development.
• 7–10 years of Ecommerce experience with increasing responsibility; experience supporting Home Depot, Lowe’s, and/or independent retailers strongly preferred.
• Bachelor’s degree or equivalent practical experience with proven results growing Ecommerce performance.

Responsibilities

• Team Leadership (BAA + Online Merchandisers)
• Business Unit Partnership & Relationship Ownership
• Site Merchandising, Product Content, and Day-to-Day Execution
• Performance Reporting & Analytics
• Cross-Functional & Partner Collaboration

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees