eCommerce Manager

Crown Equipment Corporation

2d•Onsite

About The Position

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership. Crown is searching for a data‑driven digital strategist with a passion for creating exceptional online shopping experiences. We’re looking for an experienced eCommerce Manager to lead the growth and optimization of our online sales channel. In this role, you’ll own the end‑to‑end e‑commerce strategy—from driving traffic and improving conversion to enhancing product visibility and ensuring a seamless customer journey. The right candidate will help to elevate our online presence ensuring customers can easily find, compare, and purchase our material handling products and solutions.

Requirements

Bachelor degree in Business, eCommerce, Marketing or related field is required, along with at least 5 years of experience.
Non-degree considered if 12+ years of related experience along with a high school diploma or GED
Experience in developing and leading eCommerce programs.
Understanding of how content, design, and user interface work together to create an optimal user experience.
Strong understanding of online marketing strategies.
Fluent in development optimization techniques to deliver the best user experiences in the most technically efficient manner.
Knowledge of eCommerce processes and best practices.
Ability to prioritize projects, work within short time frames, and meet deadlines.
Proactive, flexible self-starter with strong interpersonal and team building skills.

Responsibilities

Manage the day-to-day activities needed to support the eCommerce program, with a specific focus on revenue growth, repeat purchases, customer retention and new customer acquisition.
Support the implementation of new functionality for the eCommerce platform, including scope definition and execution, process and procedure development, change management plans, and customer testing and communication.
Provide operational and eCommerce order support to the Retail network.
Update and maintain business process flows including step by step user guides and training documentation supporting all order processing.
Maintain a strong understanding of customer journey, profiles, competitive landscape and needs to identify business process improvements.
Collaborate cross functionally to develop strategies to help optimize the online buying experience.
Leverage analytics, web tools and voice of customer research to support ongoing changes to improve the customer experience.
Develop and maintain key performance indicators (KPIs) to measure performance all initiatives and report results to stakeholders.