Product Manager (eCommerce - Shopify)

Homera Health

7d•Remote

About The Position

We’re hiring a Product Manager to own and lead our Shopify ecommerce business end to end. This role sits at the center of our next phase of growth and is responsible for the performance, scalability, and evolution of our Shopify storefront—along with the team, systems, and processes behind it. We currently sell prescription-based products and are actively expanding our product lineup into non-prescription wellness, including supplements and skincare. This position will play a key role in bringing those products to life, scaling the store, and building a world-class ecommerce experience. This is a senior, hands-on role for someone who has actually run a Shopify business—managing complex catalogs with multiple SKUs, bundles, subscriptions, and compliance requirements—while working cross-functionally and leading teams. You’ll start as a hands-on owner and grow into overseeing and building an ecommerce team as sales scale. You’ll work closely with marketing, operations,engineering and leadership to launch new products, improve performance, and build a scalable ecommerce engine designed for growth.

Requirements

5–7 years of experience in product management, project management, or ecommerce leadership
Deep, hands-on experience owning and operating a live Shopify store
Experience launching new product lines or expanding an ecommerce catalog
Comfortable being hands-on today and strategic as the business scales
Clear, confident communicator across teams and leadership
Experience managing, coaching, or mentoring others

Nice To Haves

Experience in subscription-based ecommerce is an asset
Background in supplements, skincare, wellness, apparel, or other applicable consumer products strongly preferred
Proven experience leading and growing teams, or readiness to step into that role

Responsibilities

Own the Shopify store end to end, including: Product setup (multiple SKUs, bundles, subscriptions)
Pricing, promotions, and product lifecycle management
App ecosystem (subscriptions, reviews, analytics, fulfillment, tax tools)
Ensure site stability, performance, and conversion optimization
Manage storefront updates, launches, and ongoing improvements
Own ecommerce performance metrics, including conversion rate, AOV, retention, and revenue growth
Lead the creation and maintenance of product pages for supplements and skincare
Own SKU strategy, bundles, upsells, cross-sells, and subscription logic
Partner with marketing and operations on launches, promotions, and experiments
Maintain clean product data, taxonomy, and reporting
Oversee Shopify sales tax setup and compliance
Partner with finance and legal to ensure ecommerce compliance
Ensure operational readiness across regions, SKUs, and fulfillment flows
Act as the bridge between marketing, operations, product, and leadership
Translate business goals into clear ecommerce execution
Collaborate on funnel optimization, promotions, and lifecycle strategy
Support planning for future hires and team expansion
Use data to identify opportunities for conversion, retention, and growth
Help shape ecommerce and product strategy alongside leadership
Bring best practices from high-growth ecommerce environments
Prepare the foundation for scaling product lines and team structure
Build, lead, and scale the ecommerce team over time as sales grow
Coach, mentor, and develop team members by setting clear expectations, providing feedback, and raising the bar on execution quality