Product Manager - Digital Experience

United Airlines•Chicago, IL

6h•$102,220 - $133,194•Hybrid

About The Position

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go. The Product Manager – Digital Experience will define the product vision, build the product roadmap, and lead the implementation and continuous improvement of United’s Digital Experience Platform (DXP), enabling the team to deliver more personalized, seamless, and data-driven experiences for customers. They will translate insights into actionable requirements, partner closely with engineering and design teams across the enterprise, and ensure features launch successfully and evolve based on data, feedback, and business goals. They will also serve as the primary point of contact for content publishing requests - from managing intake and estimation to ensuring that all requests are prioritized, implemented, and reported. They will also act as a strategic leader, identifying opportunities to optimize publishing tools and processes, improve stakeholder experience, and enhance the overall digital publishing framework.

Requirements

Bachelor's degree in Information Systems / Technology, Business Administration / Management, or a similar field
5+ years of product management experience in technology or digital products
2+ years of experience leading a team of individual contributors
Proven ability to own product strategy and delivering measurable business impact
Proven ability in roadmap planning and prioritization
Advanced proficiency in Jira (workflows, dashboards, reporting)
Proven ability to work in Agile / Scrum environments
Clear and persuasive communication skills, both written and verbal
Ability to be a self-starter with a bias for action
Creative problem-solving skills, and a growth mindset approach
Proven ability to lead and manage a team in a fast-paced, cross-functional environment
Must be authorized to work in the United States for any employer without visa sponsorship

Nice To Haves

2+ years of experience in project management
Atlassian / Jira certifications
PMP / Scrum
Knowledge of Content Management Systems
Experience with Digital Experience Platforms (DXP) such as Contentstack, Optimizely, and Adobe

Responsibilities

Build and prioritize the DXP roadmap that balances business goals and technical feasibility
Ensure features are delivered on time, meet quality standards, and align with the product vision
Define and communicate the long-term vision and strategy for the DXP
Partner with engineering, design, and other teams to ensure alignment
Monitor product performance, gather user feedback, and drive iterative enhancements to the platform
Lead a diverse team of digital publishers and analysts by managing content intake, estimation, and resource allocation
Configure Jira workflows and dashboards, track performance and backlog health, and proactively communicate status, risks, and delivery timelines to stakeholders