Product Manager - Customer Engagement

BambooHR

16h•Hybrid

About The Position

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. AI at BambooHR At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR. We don't just use AI — we are rebuilding our product-led growth (PLG) engine around it. Our goal is to transform customer engagement from a human-dependent, one-time onboarding effort into a continuous, intelligent platform that drives activation, discovery, and retention at scale. We need a PM who treats AI not as a feature to ship, but as an operating model to adopt. Essential Job Duties If we asked your coworkers to describe you, they'd respond "humble," "hungry," "outcome-driven," and "great at building relationships." You have a knack for defining problems, falling in love with them, and then iterating on solutions until they are solved. Specifically for this role, you've made AI a core part of how you work — and you're eager to push that further. You don't see onboarding as a one-time event; you see it as the first chapter of a continuous engagement story. You are excited by the challenge of replacing hours of human effort with intelligent, self-serve experiences that make customers successful faster. You're comfortable seeking clarity when information is incomplete, and take advantage of autonomy when the situation presents itself. This role sits at the heart of BambooHR's customer engagement strategy. You will work with leaders in the company to shift from human-dependent onboarding to a continuous engagement platform — solving the cold start problem for new customers, driving ongoing feature discovery for existing customers, and generating the social proof that feeds retention and acquisition. You'll work closely with Product Teams, CX Digital Journey, Customer Marketing, PMM, and the Platform team — you'll have real partners, not just stakeholders. This role lives on a tight-knit, high-impact team, giving you a chance to learn from senior PMs as you contribute to the future of human-technology interaction. This role gives you a front-row seat to how a mature SaaS company rearchitects its customer lifecycle around AI. You'll build deep cross-functional relationships across Product, CX, Marketing, and Data Engineering. You'll develop expertise in engagement platform design, agent-first product thinking, and experimentation at scale — skills that will define the next generation of product leaders.

Requirements

Alignment with BambooHR Values: Read up here and let us know your favorite!
3+ Years of PM Experience: Ideally in customer engagement, activation, onboarding, or retention within a PLG or SaaS environment.
AI as a Working Tool: You've already integrated AI into your daily product workflows — hypothesis generation, copy variants, data analysis, instrumentation drafts. You don't need to be an engineer; you need to think in terms of what AI makes possible.
Foundational Engagement Understanding: You are eager to learn about systems that drive customer activation and ongoing adoption — not just one-time onboarding flows, but continuous engagement programs that move metrics over months.
Orchestration Mindset: You think in patterns and platforms, not just features. You'd rather ship one great framework that 10 teams build on than build 3 things yourself.

Nice To Haves

You've shipped agent-assisted operational workflows or AI-driven onboarding experiences.
You've used tools like Pendo, Amplitude, or Mixpanel to build behavioral segments and turn them into personalized in-product experiences.
You've run gamified engagement programs, community-driven adoption campaigns, or lifecycle nudge systems.
You have experience working across CX, Marketing, and Product in a matrixed environment.

Responsibilities

Contribute to the Engagement Platform Strategy: Support the architecture of a product strategy that uses agentic workflows and intelligent orchestration to replace manual onboarding effort — reducing the ~7-8 hours of human touch per customer while increasing activation quality.
Play a key role in solving the Cold Start Problem: Assist in defining the 'wizardification' strategy — define standard wizard patterns that every product team builds for their area, starting with PTO, EOR, and ATS. You own the framework, the design patterns, and the accountability for getting customers to first value fast.
Support the building of the Continuous Discovery Layer: Contribute to extending one-time engagement events into a persistent, gamified experience — badging, challenges, in-product nudges — that helps customers discover and adopt features they didn't know they had. The New Year Summit proved this works; you'll make it continuous.
Learn and Apply Agent-First Design: Work to ensure every wizard, engagement flow, and behavioral signal is structured so an agent environment can query "what should this customer do next?" You're building for the agent-led HRIS of tomorrow.
Support Data Foundations: Assist the team in partnering with Data Engineering and the Supernovas team to ensure segment definitions, zero-party data, and Pendo behavioral data flow into personalized engagement experiences.

Benefits

A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
Comprehensive health, life, and disability insurance
Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
401k plans with up to 6% company match
$2000 Paid-Paid Vacation bonus
EAP through Headspace
Check out all our benefits that benefit you

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume