Product Manager, Channel Marketing – OptiFreight® Logistics (Pharmacy)

Cardinal Health•Dublin, OH

21d

About The Position

What Channel Marketing Contributes to Cardinal Health Channel Marketing defines marketing strategies for channel growth strategy, manages customer lifecycle activities, and drives customer loyalty, sales growth, and profitability. Responsibilities include customer need identification, market research, offer development, in-market positioning and promotion, and related sales and customer-enablement tactics. The Product Manager, Channel Marketing, plays a critical role in shaping and executing downstream marketing strategy for Pharmacy within the Cardinal Health OptiFreight® Logistics business. This role develops and executes marketing strategies to differentiate OptiFreight® Logistics solutions, drive growth, and strengthen customer engagement.

Requirements

Bachelor's degree or relevant experience preferred
Healthcare or logistics familiarity preferred.
Ability to manage complex projects and work independently.
Strong understanding of marketing strategy, channels, and competitive dynamics.
Skilled at interpreting data and communicating insights effectively.
Proficiency in Microsoft Excel and PowerPoint; strong communication skills.
Positive, solutions‑oriented approach with strong internal partnerships.
Ability to travel up to 10%.

Responsibilities

Develop annual strategic marketing plan, strategies, tactics and related goals and KPIs for channel marketing initiatives; execute omi-channel campaigns highlight relevant solutions for pharmacy decision makers to support annual business goals.
Lead trade publication partnerships and national tradeshow strategy to increase awareness and generate leads.
Build and execute lead generation strategies informed by VOC and market inputs.
Develop and manage marketing content and sales enablement materials, ensuring quality, alignment to brand / product messaging, and necessary compliance.
Track KPIs for campaigns and tradeshows; adjust content and targeting based on results.
Conduct campaign performance analyses and coordinate with marketing specialist or vendors as needed.
Report campaign and tradeshow performance to leadership, sales, and product teams.
Apply deep expertise and knowledge across the pharmacy industry and decision makers, including understanding roles and responsibilities, motivators, barriers, unmet needs etc. to guide channel strategy and strengthen market and competitive insights.
Analyze market trends, research, and competitive intelligence to develop concepts for new campaigns.
Participate in conferences and events to promote solutions and stay current on market developments.
Partner with downstream product marketing teams on scope, process, and alignment for shared initiatives and KPIs
Build relationships with other relevant co-selling / co-marketing teams to identify partnership opportunities.
Support customer RFP / IT assessment requests, and new-hire sales training as required.