Product Manager (Biologics)

Orthofix•Carlsbad, NM

3d•$113,000 - $148,000

About The Position

The Product Manager – Biologics is responsible for managing the marketing of specified products within a classification of bone grating solutions. This position is accountable for establishing long-term product strategies, developing, and executing corresponding annual marketing plans, planning, coordinating, and executing the launch of new products, and achieving business performance targets.

Requirements

Bachelor’s degree in marketing, engineering, or related discipline.
3 years of related product marketing experience in medical devices
Experience effectively leading or mentoring colleagues
Experience working with KOL’s and sales to identify product requirements
Proven experience in creating and implementing marketing or launch plans with multiple stakeholders
Track record of managing successful product launches with compelling product positioning and messaging
Track record of managing downstream product activities to drive product adoption and revenue growth
Performed quantitative analysis on sales numbers to guide strategy and decision-making
Effective in customer-facing situations (e.g. design meetings, labs, tradeshows, sales calls, customer education)
Ability to effectively communicate with a wide range of internal and external customers (e.g., surgeons, executives, sales reps, vendors, etc.)
Ability to make effective and persuasive presentations on complex or controversial topics to a diverse internal or external population
Proficient with word processing (Word), spreadsheets (Excel), presentation software (Power Point), flow charting, and graphs.
Competency in navigating the Internet
Ability to travel up to 30% of time

Nice To Haves

MBA or equivalent
Biologics, spine, or orthopedics experience
Operating room experience
Extensive knowledge of cellular biology – BS, MS, PhD in related science field

Responsibilities

Manages downstream product marketing related activities to a pre-determined group of products. These activities include developing sales support collateral, customer and distributor targeting/prioritization, sales team communications, market campaign development and execution, surgeon and sales education, and competitive analysis
Manages day-to-day activities of multiple product lines including forecasting, sales analytics, national contracting support, technical/clinical support, and execution of key sales initiatives
Collaborates and manages upstream product development marketing activities such as defining product requirements, KOL engagement, KOL feedback analysis, pre-clinical and clinical evaluation/validation, budgeting, forecasting, and inventory planning
Drives strategic business plans for assigned products including market analysis, product roadmap, product positioning, product lifecycle planning, financial and sales projections and commercialization strategies
Collaborates with Marketing Director on overall portfolio business planning and Group/Sr. Product Manager(s) on portfolio segment strategies.
Develops and strengthens relationships with key surgeons as it pertains to product portfolio. These surgeons play a vital role in the development of new products, supporting new training and marketing materials initiatives, and influencing the market through peer-to-peer interactions
Builds strong partnerships with both internal and external partners. This includes industry partners, sales management, sales reps, supply chain, operations, product development, quality, regulatory, etc. to ensure alignment on priorities and achievement of objectives
Consistently collaborates with a team of marketing professionals to execute larger portfolio initiatives including sales training, surgeon education, HCP corporate visits, cadaver labs, and industry meeting support
Collaborates on continuous process improvement opportunities to maximize efficiencies and effectiveness as it relates to product marketing
Global activities not to exceed 5% of job function.