Help lead the evolution of Adobe.com personalization platform, further developing it as a critical point for the company's consumer and enterprise solutions. Use data, customer and competitive insights and industry standards to find opportunities to build innovative capabilities and compelling personalization experiences Assess new market opportunity and strategic areas of growth within our audience Collaborate with internal and external partners to drive a wide range of research type (E2E reviews, audits, user testing, A/B testing, analytics deep dive…) Create business cases outlining projected impact for each initiative to be prioritized on the roadmap Work with Experience Designers on customer journeys, UX flows, and page designs Transform requirements into feature specs/user stories including story acceptance criteria for the engineering team Define goals, set priorities, and drive a backlog of features adapted to your markets Actively address ambiguity and change in the product backlog Assess and report on the results of initiatives vs their expected impact Align key partners on vision, roadmap, and prioritization of platform capabilities Present convincingly to executives, partners, and users/customers Make tough trade off decisions to get the biggest bang for the buck
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Career Level
Mid Level
Education Level
No Education Listed