Product Management Specialist - CV Aftermarket

Dana Incorporated•Maumee, OH

About The Position

The Product Manager is responsible for the end-to-end ownership of assigned Victor Reinz gasket product portfolios, including specific engine nameplates. This role develops and executes product strategies focused on expanding market coverage, increasing vehicle-in-operation (VIO) penetration, and delivering profitable growth across the aftermarket. This role offers the opportunity to directly shape Victor Reinz’s aftermarket gasket portfolio by owning engine nameplate strategies from analysis through execution. The Product Manager will have meaningful influence on coverage expansion, portfolio performance, and long-term growth within a globally recognized brand.

Requirements

Experience in aftermarket product management, category management, engineering, or related roles
Understanding of aftermarket dynamics and product lifecycle management
Willingness to travel up to 10% as required
Proven product management experience with full portfolio ownership
Strong analytical and decision-making skills
Excellent communication, presentation, and organizational skills
Ability to independently lead cross-functional initiatives
Strong business acumen with pricing and forecasting experience
Proficiency in Microsoft Excel and PowerPoint

Nice To Haves

Bachelor’s degree in Business, Engineering, or a related field
ERP/PIM experience

Responsibilities

Own assigned engine nameplate portfolios, including coverage strategy, roadmap development, and lifecycle management
Develop and execute product line strategies aligned to growth, profitability, and market needs
Identify and prioritize coverage expansion opportunities using VIO analysis, market data, and competitive benchmarking
Lead trade-off decisions related to coverage depth, investment prioritization, and speed to market
Lead new product introductions and line extensions from concept through launch
Manage product lifecycle actions including new part additions, supersessions, and obsolescence decisions
Partner with Engineering and Operations on sourcing and manufacturing feasibility
Develop business assessments, AOP forecasts, competitive analyses, and action plans
Own pricing strategies based on competitive position, channels, and margin objectives
Analyze product performance, coverage effectiveness, and VIO penetration trends
Ensure accurate product data across ERP, PIM, pricing, and catalog systems
Maintain lifecycle codes, popularity lists, and competitive cross-reference data
Support ACES / TecDoc Year-Make-Model data
Support customer line reviews, assortment, and stocking strategies
Prepare sales training materials and technical product support content
Serve as product expert supporting sales, customer service, and field teams