Product Line Manager

Afl • Duncan, SC

30d • Hybrid

About The Position

AFL connects people, companies, and communities with innovative fiber optic solutions. Since 1984, we've grown from a single fiber optic cable to a global portfolio of thousands of products and services. With over $2B in annual revenue and 9,000+ associates worldwide, AFL is a trusted partner to the world's largest telecom providers. We believe our people are our greatest asset. That's why we invest in your growth, development, and success—connecting you to a career with purpose. Hybrid office schedule in either Upstate South Carolina or Dallas-Fort Worth, Texas We are seeking a strategic and results-driven Product Line Manager (PLM) to lead our Aerial Cable product line. This role is pivotal in shaping the future of AFL's aerial cable offerings - driving innovation, aligning with market needs, and maximizing profitability. You'll collaborate across Engineering, Sales, Customer Success, Operations, and sister business units to deliver best-in-class solutions that meet the evolving demands of the Energy market.

Requirements

• Bachelor's degree in Engineering, Marketing, Business, or related field
• 8+ years of experience in product management, product marketing, or applications engineering
• Strong analytical, strategic thinking, and communication skills
• Willingness to travel up to 25-30%
• Deep understanding of fiber optic cable technologies, especially aerial cable applications
• Experience in the telecommunications or electric utility sectors
• Proven success in managing product roadmaps, NPI processes, and lifecycle strategies
• Ability to thrive in a matrixed and global environment

Nice To Haves

• MBA preferred

Responsibilities

• Define and execute the product strategy for the fiber optic aerial cable portfolio.
• Conduct market research and customer analysis to identify trends, opportunities, and product enhancements.
• Develop product roadmaps that align with AFL's strategic goals and customer priorities.
• Manage the full product lifecycle—from concept to retirement.
• Evaluate product performance, market potential, and competitive positioning to guide investment and prioritization.
• Lead cross-functional teams through new product development and commercialization.
• Establish pricing strategies that balance competitiveness and margin goals.
• Monitor cost structures and pricing trends to drive profitability and cost optimization.
• Partner with Sales and Marketing to gather customer feedback and translate it into actionable product requirements.
• Conduct segmentation analysis to refine product positioning and go-to-market strategies.
• Define product positioning, pricing models, and sales tools to support successful product launches.
• Collaborate with Marketing and Sales to drive adoption and revenue growth.
• Monitor competitor offerings and market dynamics to identify threats and opportunities.
• Recommend product differentiation strategies based on competitive analysis.
• Work closely with Engineering, Operations, and Customer Support to ensure seamless product delivery and support.
• Foster alignment across departments to achieve shared business objectives.

Benefits

• Hybrid office schedule in either Upstate South Carolina or Dallas-Fort Worth, Texas
• Flexible time off policy
• 401K with dollar-for-dollar company match (up to 4%)
• Tuition reimbursement and professional development programs
• Comprehensive medical, dental, vision, and life insurance
• Career advancement opportunities with a global industry leader

What This Job Offers

• Job Type: Full-time
• Career Level: Manager