Product & Lifecycle Marketing Manager

UMT - Internal•San Francisco, CA

3d•$125,000 - $145,000•Hybrid

About The Position

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform. The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency). We are looking for a Product & Lifecycle Marketing Manager to join UnitedMasters! This role is based in San Francisco with four days in-office and one day remote.

Requirements

Technical Proficiency: You should be an expert in building multi-step marketing automation journeys and comfortable working with technical stakeholders to ensure data events are firing correctly.
Analytical Mindset: You are comfortable diving into data to identify friction points in the user journey. Experience with tools like Amplitude or Looker is a plus.
Product Intuition: You understand how users interact with software and can advocate for product changes that improve the marketing funnel.
Communication: Exceptional copywriting skills with the ability to translate complex technical features into simple, compelling benefits for artists.
5+ years in lifecycle, product marketing, or growth marketing, ideally within a subscription-based mobile app.
Hands-on experience with Braze, or another comparable automation platform (ie, Marketo, Klayvio.)

Nice To Haves

Music industry experience/knowledge is a plus!

Responsibilities

Go-to-Market (GTM) Execution: Lead the marketing launch for new subscription features, coordinating across product, design, and social teams to ensure a unified message.
Competitive Intelligence: Maintain an ongoing pulse on the music distribution landscape to refine our value proposition and identify gaps in our current subscription offering.
User Research & Insights: Partner with integrated marketing and the product team to translate "artist pain points" into actionable product requirements and marketing hooks.
Positioning & Messaging: Maintain and evolve the "Source of Truth" messaging for our distribution tiers, ensuring consistency across the app, website, and external ads.
Feature Adoption: Monitor usage data to identify under-utilized features and build cross-channel "feature discovery" campaigns to increase perceived value and reduce churn.
Funnel Optimization: Design and optimize signup abandonment journeys, identifying friction points in the checkout flow and implementing creative solutions to increase conversion.
Retention & Winback: Develop automated strategies to prevent involuntary churn and re-engage lapsed subscribers.
Braze Execution: As a Braze power user, you will build and deploy sophisticated Canvas journeys, utilize Liquid for deep personalization, and manage audience segmentation to ensure our messaging is hyper-relevant.
A/B Testing: Run a rigorous testing roadmap across in-app modals, push notifications, and email to constantly improve engagement metrics.
Data Reporting: Partner with our data science team to track and report on the impact of your campaigns on subscription growth and Lifetime Value (LTV).