Product Information Specialist

GM • Warren, MI

20d • Hybrid

About The Position

As a key member of a GM Brand’s Marketing team, the Product Information Specialist will serve as a trusted advisor to Product Marketing Managers, driving accuracy, consistency, and strategic alignment across all customer-facing and dealer-facing content. This role demands strong judgment, cross-functional collaboration, and proactive problem-solving to influence marketing initiatives and ensure brand integrity. There are 2 openings for this position.

Requirements

• 2+ years of relevant experience in product information, marketing, or related fields.
• Bachelor’s degree required - in marketing, communications, or automotive industry disciplines preferred.
• Proven ability to work independently within broad guidelines, handling non-routine challenges and driving cross-team initiatives.
• Strong analytical and problem-solving skills with a track record of proposing innovative solutions and anticipating business needs.
• Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint) and familiarity with enterprise asset management systems.
• Excellent communication skills with the ability to adapt style for diverse audiences and influence decisions across functions.

Responsibilities

• Lead content accuracy and messaging strategy across digital, social, CRM, print, retail, and brochure assets for assigned vehicle nameplates.
• Exercise independent judgment to review, approve, and provide strategic feedback on all content and training materials.
• Collaborate cross-functionally with Product Marketing, Engineering, Safety, Legal, and Design to develop marketing claims and resolve compliance concerns.
• Drive process improvements by identifying gaps in asset development workflows and recommending solutions.
• Manage complex data integration for UDM and CGI reviews, ensuring timely and accurate delivery.
• Lead annual model-year asset audits and provide direction for updates.
• Champion asset governance through GM AssetIQ integration and GM AssetIQ audits.
• Own marketing fleet operations, optimizing utilization and implementing best practices
• Fully integrate into the assigned marketing team
• Embrace utilization of GM data systems and become a skilled user of NVCS
• Influence strategic decisions by participating in the Global Naming Council and contributing insights
• Embrace change and leverage new technology (e.g. AI tools) to improve operational efficiency and effectiveness

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level