Product Director, KAM Marketing and Activation (Titusville, NJ)

Johnson & Johnson•Titusville, NJ

3d•Onsite

About The Position

Johnson & Johnson Innovative Medicine is recruiting for a Product Director, KAM Marketing and Activation to be located in Titusville, NJ. About Neuroscience Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine The Product Director , KAM Marketing and Activation role is accountable for shaping the portfolio-wide KAM marketing strategy across the Neuroscience franchise (Spravato ®, Invega®, Caplyta®) and leading promotional resource development and execution across the customer-facing KAM organization. In this role you will lead the development of KAM strategies, messages and promotional resources. Additionally, you will have the opportunity to partner with ITCI organization to shape newly launched CAPLYTA strategic plan and build resources to effectively launch CAPLYTA with population health decision makers. The role operates with autonomy, portfolio scope, and meaningful decision-making responsibility, partnering closely with Analytics, Brand, Payer, and KAM Field Leadership to improve outcomes for patients living with serious mental illness and support portfolio growth.

Requirements

Bachelor’s degree required; advanced degree preferred
8+ years of pharmaceutical or healthcare related experience.
Brand and/or channel marketing experience
Demonstrated ability to independently lead complex, ambiguous initiatives from problem definition through execution
Proven success influencing senior and peer-level stakeholders in highly matrixed organizations

Nice To Haves

Experience in Neuroscience, specialty, or population health–focused portfolios
Experience leading enterprise/ KAM marketing strategy, business planning, and field enablement across multiple brands or customer segments

Responsibilities

Lead evolution of the Neuroscience portfolio value proposition, including integration of newly launched brand-CAPLYA, ensuring relevance for B2B Customer across sites of care.
Lead the development of population health strategies across Neuroscience portfolio and delivery channels, including IDNs, Community Mental Health Centers, Pharmacies of Mental Health, and large multi-site treatment organizations
Partner with analytics team, market research and field to Synthesize data/insights to frame portfolio-level customer opportunities and recommendations
Lead Neuroscience KAM marketing business planning process and represent NS-KAM voice to cross-functional partner business planning process (brands, payers)
Lead development of KAM promotional materials and tools in partnership with vendors and brand teams, ensuring strategic intent, field usability, and compliance
Lead Neuroscience Channel POA strategy and execution in collaboration with KAM leadership and brand partners
Partner with KAM leadership and training teams to ensure clarity of strategy, KAM resource-readiness, and support consistent execution across customers segments
Define success metrics with input from cross-functional team, evaluate impact of KAM initiatives, and apply a continuous improvement mindset to optimize portfolio performance
Partner with team to identify and activate new delivery care model to serve unmet mental health needs of patients

Benefits

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year