Product Manager - Marketing Enablement and Activation

Staples Inc. • Framingham, MA

1d

About The Position

The Product Manager plays a critical role in shaping the future of our eCommerce platforms. This individual is responsible for leveraging customer insights, analytics, and market trends to define and prioritize product backlogs, ensuring our mobile, desktop and app platforms deliver exceptional digital experiences. This role collaborates closely with engineering teams to bring innovative products and solutions to market, driving growth and enhancing customer satisfaction.

Requirements

• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Excellent communication and interpersonal skills, capable of working effectively with technical and non-technical teams.
• Agile and adaptable, with a proactive approach to addressing challenges and seizing opportunities.
• Leadership and mentorship capabilities, with a passion for fostering team growth and development.
• Strong experience partnering closely with Operations teams to identify inefficiencies, translate them into product opportunities, and deliver scalable solutions across service and fulfillment workflows.
• Demonstrated experience enabling personalization at scale, including designing or supporting products that activate customer data across marketing and engagement channels.
• Strong understanding of how CDPs support marketing use cases, including audience creation, segmentation, identity resolution, and activation across owned and paid channels.
• Bachelor's degree in Business, Technology, or a related field, or equivalent work experience.
• 5+ years of related experience in product management, with a focus on eCommerce or digital products.
• Manage the end-to-end lifecycle of digital products from conception through development, launch, and iteration
• Comprehensive understanding and practical application of Agile methodologies, tools, and systems

Nice To Haves

• Master’s degree in a related field
• Professional certifications in Agile methodologies (e.g., Certified Scrum Master (CSM), SAFe Agilist, or PMI Agile Certified Practitioner (PMI-ACP)) or product management certifications (e.g., AIPMM Certified Product Manager)
• Experience in the specific industry (e.g. B2B, supply chain, office supplies)
• Strong understanding of how Customer Data Platforms (CDPs) support marketing use cases, including audience creation, segmentation, identity resolution, and activation across owned and paid channels.
• Working knowledge of modern martech and customer engagement platforms (e.g., Adobe Experience Platform, Marketo, Salesforce Marketing Cloud, Braze), and how they are used to power targeted engagement strategies.
• Experience partnering with Marketing to support A/B testing, optimization, attribution, and measurement—with the ability to translate results into product and roadmap decisions

Responsibilities

• Collaborate with leadership to define the product vision and align it with the overarching business and digital strategy.
• Own the product backlog, meticulously managing and prioritizing user stories, bugs and tasks based on strategic business goals, customer value, and team capacity.
• Serve as the key point of contact between the development team and stakeholders.
• Craft detailed user stories and acceptance criteria to guide the development process.
• Champion a mindset of continuous improvement, encouraging the team to experiment with new ideas and approaches to solve customer problems.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees