Product Director, APP Strategy, GI

Johnson & Johnson•Horsham, PA

1d•Hybrid

About The Position

At Johnson & Johnson, we believe health is everything, empowering us to build a world where complex diseases are prevented, treated, and cured. Through expertise in Innovative Medicine and MedTech, we innovate across the full spectrum of healthcare solutions to deliver breakthroughs and profoundly impact health for humanity. Guided by Our Credo, Johnson & Johnson is committed to an inclusive work environment that respects diversity and recognizes merit. Johnson & Johnson Innovative Medicine is recruiting for a Product Director, APP Strategy, GI, located in Horsham, PA. Our Innovative Medicine and Immunology teams are dedicated to developing transformational medicines, informed by patient insights. Advanced Practice Providers (Nurse Practitioners / Physician Assistants) are a growing and critical segment of healthcare providers (HCPs) delivering patient care. The Product Director, APP Strategy, Gastroenterology will develop disruptive strategies and solutions to elevate customer confidence and accelerate adoption of approved JJIM gastroenterology products. This position will work closely with franchise marketing teams, synthesize and translate customer insights into actions, and drive field execution. The Gastroenterology franchise is a highly visible business across JJIM, and this APP-dedicated position offers the opportunity to develop expertise specific to this growing customer segment across many JJIM businesses.

Requirements

A minimum of a Bachelor’s degree in Marketing, Business, Pharmaceutical Science or an equivalent is required
A minimum of 5 years relevant business experience is required
Extraordinary leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking
Self-starter, highly accountable, and have strong project planning and organization skills
Experience handling multiple demands and priorities on time, leading teams, gaining alignment and driving decision-making is crucial to success in this position
Brand Marketing
Brand Positioning Strategy
Business Storytelling
Customer Centricity
Customer Intelligence
Data Analysis
Data-Driven Decision Making
Developing Others
Digital Strategy
Execution Focus
Financial Analysis
Inclusive Leadership
Industry Analysis
Leadership
Product Development Lifecycle
Product Management
Product Portfolio Management
Product Strategies
Resource Allocation
Stakeholder Management
Strategic Thinking

Nice To Haves

An MBA is helpful, but not required
a minimum of 3 years of successful and progressive experience in Sales and/or Marketing, Payer, Patient Support Programs or related fields is helpful
Pharmaceutical sales experience is a plus
Prior experience working in Gastroenterology is strongly preferred
People leadership experience is a plus

Responsibilities

Lead the franchise APP strategy, manage an Agency of Record in leveraging research and market insights to develop optimized positioning, messaging and educational materials to accelerate adoption of approved products
Collaborate with a cross-functional team, including a newly launched field-based APP Ambassador team, to gain deep understanding of the needs of the customer segment and translate insights into high impact tactics. A sampling of broad-based cross-functional collaboration partners includes Sales, Field Reimbursement Managers, PECS, Learning Excellence, Medical/Med Affairs, and Commercial Insights & Strategy
Lead CAC review/approval of marketing materials; partner with legal, medical, regulatory & HCC to deliver compliant strategies and tactics
Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans; Responsible for delivering the HCP Marketing Tactical plan and continued optimization of plan in addition to BME accountability

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