Product Director, APP Strategy, GI
About The Position
The Product Director, APP Strategy, Gastroenterology at Johnson & Johnson Innovative Medicine is responsible for developing disruptive strategies and solutions to enhance customer confidence and accelerate the adoption of approved JJIM gastroenterology products among Advanced Practice Providers (Nurse Practitioners / Physician Assistants). This role involves close collaboration with franchise marketing teams, translating customer insights into actionable strategies, and driving field execution to achieve the mission. The position is located in Horsham, PA, and offers a unique opportunity to develop expertise within the growing APP customer segment across various JJIM businesses. Johnson & Johnson is committed to healthcare innovation, aiming to prevent, treat, and cure complex diseases, and fosters an inclusive work environment that respects diversity and dignity.
Requirements
- A minimum of a Bachelor’s degree in Marketing, Business, Pharmaceutical Science or an equivalent is required
- A minimum of 5 years relevant business experience is required
- Extraordinary leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking
- Self-starter, highly accountable, and have strong project planning and organization skills
- Experience handling multiple demands and priorities on time, leading teams, gaining alignment and driving decision-making is crucial to success in this position
Nice To Haves
- An MBA is helpful, but not required
- A minimum of 3 years of successful and progressive experience in Sales and/or Marketing, Payer, Patient Support Programs or related fields is helpful
- Pharmaceutical sales experience is a plus
- Prior experience working in Gastroenterology is strongly preferred
- People leadership experience is a plus
- Brand Marketing
- Brand Positioning Strategy
- Business Storytelling
- Customer Centricity
- Customer Intelligence
- Data Analysis
- Data-Driven Decision Making
- Developing Others
- Digital Strategy
- Execution Focus
- Financial Analysis
- Inclusive Leadership
- Industry Analysis
- Leadership
- Product Development Lifecycle
- Product Management
- Product Portfolio Management
- Product Strategies
- Resource Allocation
- Stakeholder Management
- Strategic Thinking
Responsibilities
- Lead the franchise APP strategy, manage an Agency of Record in leveraging research and market insights to develop optimized positioning, messaging and educational materials to accelerate adoption of approved products
- Collaborate with a cross-functional team, including a newly launched field-based APP Ambassador team, to gain deep understanding of the needs of the customer segment and translate insights into high impact tactics
- Lead CAC review/approval of marketing materials; partner with legal, medical, regulatory & HCC to deliver compliant strategies and tactics
- Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans; Responsible for delivering the HCP Marketing Tactical plan and continued optimization of plan in addition to BME accountability
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
5,001-10,000 employees
