Director, Product Strategy - EZRA

Ezra•New York, NY

1d•Hybrid

About The Position

At EZRA, we aim to empower organizations by coaching employees to their full potential. We are the fastest-growing global coaching company, supporting leading companies. The Director, Product Strategy is a strategic leadership position focused on defining what the company offers, why, and how it evolves, rather than go-to-market execution. This role owns the upstream strategy layer for the company’s propositions, including proposition vision, market intelligence, commercial frameworks, and portfolio performance, shaping the product portfolio. Reporting to the Chief Technology Officer, this role sets the direction for a small, high-impact team and serves as the executive voice for product strategy. The Director translates market reality and company vision into a coherent strategic direction, ensuring the business builds the right things for the right reasons. The role requires direct experience with AI-powered products and strategic fluency to navigate the evolving AI market, shape the AI proposition roadmap, and maintain a competitive edge. The ideal candidate is comfortable operating upstream, maintaining clear scope boundaries, and influencing without owning downstream execution.

Requirements

Strategic thinker who translates market signal into proposition direction — not a project manager
Comfortable operating upstream without needing to own downstream execution
Strong commercial instinct — pricing, packaging, competitive positioning
Able to hold scope boundaries without alienating Product Marketing, Sales, or Solutions
Proven people leadership with the ability to lead a small, high-performing team without needing a large organization to be effective
Strong executive presence with the ability to influence senior stakeholders, present to executive audiences, and represent a function at the leadership level
Exceptional analytical and critical thinking skills, with the ability to synthesize complex, ambiguous information into clear strategic direction
AI and technology fluency — experience with AI-powered products and the ability to read the AI market, assess strategic and commercial viability of AI propositions, and translate AI trends into roadmap direction
Data-driven and metrics-fluent — comfortable defining KPIs, partnering on dashboard development, and holding a team accountable to product growth targets
Strong cross-functional collaboration skills with experience partnering across Product, Commercial, Sales, and Marketing functions
Bachelor’s degree in Business, Finance, Economics, or a related field
10+ years of experience in product strategy, management consulting, business strategy, or related leadership roles
Proven experience leading and developing strategic teams
Experience partnering with C-level executives and influencing company-wide strategic decisions
Direct experience with AI-powered products — either owning strategy for AI propositions or working closely with AI product teams; combined with the ability to read the broader AI market and translate trends into product direction

Nice To Haves

MBA or advanced degree preferred
Experience in a services-enabled-by-platform business strongly preferred; pure SaaS background alone is not ideal

Responsibilities

Define and own the strategic vision and roadmap for the company’s proposition portfolio, ensuring each offering has a clear rationale, competitive positioning, and path to growth
Lead proposition lifecycle management — from identifying opportunities through to sunset decisions — grounded in market evidence and commercial performance
Set the strategic direction for the full product portfolio, identifying where the business should invest, expand, or pivot based on market dynamics, competitive intelligence, and commercial outcomes
Develop and evolve the strategic frameworks, methodologies, and analytical standards the team uses to evaluate opportunities, assess risks, and make recommendations
Shape the strategic direction for AI-powered propositions within the portfolio, ensuring the team can evaluate where AI creates genuine market opportunity, how it strengthens existing offerings, and where the roadmap should evolve to maintain competitive advantage
Own the voice-of-market function, synthesizing insights from advisory boards, win/loss analysis, client feedback, and competitive research into actionable strategic direction
Anticipate market shifts and emerging trends at an industry level — including how AI is reshaping coaching, professional development, and adjacent markets — ensuring the organization is positioned to respond proactively rather than reactively
Lead competitive intelligence at a portfolio level, maintaining a comprehensive view of the competitive landscape and translating findings into proposition and pricing implications
Ensure market evidence is embedded in every strategic recommendation the team delivers
Develop initial pricing recommendations for new and evolving propositions, grounded in market analysis, competitive intelligence, and product strategy — providing the Commercial team with a clear strategic foundation for final pricing decisions
Partner with Commercial on pricing and commercial frameworks that guide how propositions are packaged, positioned, and priced — while ensuring pricing ownership and execution remains with the Commercial function
Flag to leadership when market evidence suggests current pricing may be misaligned with competitive positioning or product strategy, ensuring strategic perspective is heard in commercial decisions
Lead the development of business cases for new propositions, market expansions, and major product investments, ensuring commercial viability is validated before significant resource commitment
Monitor portfolio performance holistically, identifying cross-portfolio trends, cannibalization risks, and strategic gaps that require action
Own the pilot and soft launch process for new propositions, managing MVP validation with strategic clients to test market fit before broader rollout
Design evaluation frameworks for pilots, defining success criteria and ensuring early performance data informs go/no-go decisions
Collaborate with Product Management and Solutions to coordinate pilot delivery, while retaining strategic ownership of what is being tested and why
Hand off to Product Marketing post soft-launch for broader go-to-market execution
Own the strategy and growth of the Experience Centre — a secure, authenticated environment for clients and sellers to explore products and access product information not available on the public website
Define the strategic direction for the Experience Centre, including what product information and features are showcased, ensuring it evolves in line with proposition updates and competitive positioning
Ensure Product Strategists identify which product features from their portfolios should be represented in the center, while Product Marketing handles the execution of updates and promotion of the site
Be accountable for the growth and adoption of the Experience Centre, ensuring it is leveraged in high-value prospects and client engagements as a strategic differentiation asset
Define the key metrics that matter for each proposition — including usage, client retention, growth, feature adoption, and pipeline performance — and partner with Rev Ops and Technology teams to build and maintain the dashboards that track them
Ensure every member of the team knows their numbers cold — each Product Strategist should be able to speak fluently to the growth, challenges, and performance trends of their products at any time
Hold the team accountable for the growth of their products, including setting targets with sales leadership when running product campaigns and tracking pipeline performance against those targets
Use portfolio performance data to drive strategic decisions — surfacing underperformance, validating investment hypotheses, and providing evidence-based recommendations for portfolio shifts
Represent Product Strategy at the executive level, partnering with the CTO, Product Management leadership, and Commercial leadership to influence company-wide product and commercial decisions
Drive cross-functional alignment on what to build and why, serving as the strategic bridge between market insight and product development priorities
Serve as the escalation point for high-stakes strategic decisions, providing clarity and direction when competing priorities or ambiguous market signals require senior judgment
Build strong relationships across the organization, ensuring Product Strategy is embedded as a critical voice in product planning, pricing discussions, and proposition development
Hold clear scope boundaries without alienating Product Marketing, Sales, or Solutions — influencing through partnership rather than ownership of downstream activities
Build, lead, and develop the Product Strategy team, setting clear expectations, goals, and development plans for each team member
Foster a culture of strategic rigor, ownership, evidence-based thinking, and continuous improvement
Design the team’s operating model, including how work is allocated across propositions, how the team partners with Product Management, and how strategic output is delivered and measured
Champion the team’s value and impact across the organization, ensuring Product Strategy is recognized as an indispensable function

Benefits

Your Own World-class coach to help you grow personally and professionally.
Coaching for Friends and family because coaching is a gift worth passing on.
Charity Days to support the causes close to your heart - because doing good feels good.
Learning Budget to fuel your curiosity. If it helps you grow, we’re in.
Weekly Wellbeing Hour just for you. No meetings. No emails. Just space to breathe, reflect, or reset.
Regional benefits including 23 vacation days + 3 floating holidays, 401k, comprehensive health insurance
A welcoming place to do your best work. Comfortable, collaborative and inclusive.
Medical insurance
Dental insurance
Vision insurance
Term life and AD&D insurance
Short-term and long-term disability
Additional voluntary benefits
Commuter benefits
Wellness plans
401k plan or a non-qualified deferred compensation plan
Personal Time Off (PTO) on an accrual basis per calendar year
Paid Holidays
Up to 6 weeks of Paid Parental Leave