Product Design Researcher (3 openings)

The Coca-Cola Company•Atlanta, GA

6d•$148,000 - $166,000

About The Position

Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit. Our work touches on the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences. We are hiring multiple Product Design Researchers as part of building a strong in-house design and research practice. Researchers partner closely with Product Managers, Designers, Engineers, and Data teams to bring deep user understanding into the decisions that shape our products and services. If you are energized by uncovering user needs, translating ambiguity into clarity, and influencing direction through evidence, we would love to meet you. Note - we currently have 3 Product Design Researcher opportunities available, all represented by this posting. About the Role Product Design Researchers are embedded members of empowered product teams, bringing user insight into every stage of discovery and delivery. In this role, you’ll work closely with Product, Design, Engineering, and Data partners to clarify problems, evaluate ideas, reduce risk, and strengthen product judgment. You will design and lead research that reveals unmet needs, tests assumptions, and ensures what we build is truly valuable for customers, partners, and internal users. Your work will influence day-to-day product decisions as well as broader journey and experience strategy across a complex ecosystem. This role is a strong fit for researchers who thrive in product environments, enjoy mixed-methods thinking, and are motivated by turning insight into clear, actionable direction.

Requirements

4+ years of hands-on design or user research experience in digital product environments
Strong command of qualitative methods including interviews, usability testing, concept evaluation, and contextual inquiry
Experience designing and analyzing surveys for directional or exploratory insight
Ability to break down complex systems and behaviors into clear, structured insights
Strong analytical thinking, with comfort interpreting both qualitative and quantitative signals
Excellent communication and storytelling skills that influence decisions across disciplines
A portfolio that demonstrates end-to-end research and how insights shaped product outcomes
User Insight: Builds deep understanding of behaviors, needs, motivations, and constraints; translates insight into actionable opportunities.
Analytical Rigor: Uses strong qualitative craft and supporting quantitative signals to guide prioritization and reduce risk.
Influence & Communication: Tells clear, compelling insight stories that build empathy, shape decisions, and align cross-functional teams.
Discovery Leadership: Guides teams through structured discovery, clarifying assumptions, surfacing unmet needs, and informing direction.
Execution Excellence: Balances rigor with speed; runs continuous research as part of product team rhythms.
Collaboration: Works seamlessly with Product, Design, Engineering, and Data to ensure insight carries through into product decisions.
Bachelors degree required

Nice To Haves

Experience conducting research in multi-role, multi-touchpoint, or operational environments
Familiarity with research and synthesis tools such as Dovetail, Lookback, UserTesting, Qualtrics, and analytics dashboards
Experience partnering closely with Data & Analytics on mixed-methods studies
Exposure to service design, workflow-heavy environments, or complex ecosystems
Familiarity with AI-assisted research or insight-generation tools
Advanced degree in HCI, psychology, design research, or a related field is a plus

Responsibilities

Plan and lead end-to-end research using interviews, usability testing, concept evaluations, diary studies, and lightweight surveys
Shape discovery by defining research questions, uncovering unmet needs, and clarifying user pain points across customer, partner, and associate journeys
Evaluate solutions through rapid prototyping tests, comparing design concepts, and identifying usability risks early
Analyze and synthesize qualitative and quantitative signals, including interviews, field observations, surveys, behavioral data, and analytics
Translate insight into clear, structured findings that inform product decisions and priorities
Create research artifacts such as journey maps, mental models, service blueprints, and opportunity frameworks
Embed continuous research into product team rhythms through regular touchpoints and lightweight studies
Partner with Product and Design to connect insight to design choices, trade-offs, and roadmap decisions
Champion the user throughout discovery, refinement, backlog prioritization, and post-launch iteration
Work closely with Designers, Product Managers, Engineers, and Data partners to ensure insight carries through into execution
Partner with Analytics to design mixed-methods studies and triangulate qualitative insight with behavioral data
Contribute to a shared research practice, standards, and ways of working