Private Schools Marketing Coordinator Contractor

Stride, Inc.

6d • $27 - $50 • Remote

About The Position

SUMMARY: The Private Schools Marketing Contractor serves as a one‑person, full‑funnel marketing function responsible for building, executing, and optimizing creative marketing strategies that drive awareness, engagement, inquiries, and conversions for our private school portfolio. This role blends strategic thinking with hands‑on execution, functioning as the creative engine, project manager, content creator, brand steward, and performance analyst for all marketing initiatives. This position requires a high-energy, imaginative marketer who can translate ideas into compelling campaigns and measure what matters through disciplined KPI tracking and reporting. ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Develop and execute a comprehensive marketing strategy supporting enrollment growth for private school products, including digital, social, content, events, and partnership channels. Serve as the creative lead, generating original concepts, writing copy, building content, and designing lightweight marketing assets (emails, ads, social content, landing page briefs, etc.). Manage and optimize multi‑channel campaigns (paid, owned, and earned) to generate inquiries and improve conversion throughout the funnel. Establish and track key marketing performance indicators (KPIs), providing clear insights, dashboards, and recommendations for continuous improvement. Conduct market research, competitive analysis, and audience insights to inform targeted messaging and positioning. Own the marketing calendar and campaign roadmap to ensure timely, coordinated execution across initiatives. Partner cross‑functionally with leadership, enrollment, finance, operations, and school leaders to align messaging and support key business priorities. Support leadership with presentation materials, data visualizations, and narrative storytelling that highlight marketing impact. Other related projects as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• 5+ years experience in marketing, with demonstrated ability to develop and execute full-funnel campaigns; agency or contractor experience a plus.
• Proven background in digital marketing, social strategy, content creation, and KPI-driven performance analysis.
• Salesforce or comparable CRM experience.
• Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency.
• Ability to travel 10% of the time
• Ability to clear required background check

Nice To Haves

• Highly creative thinker with strong storytelling and copywriting abilities.
• Strong understanding of digital marketing channels including paid search, social media, email, content marketing, and basic SEO principles.
• Ability to plan, manage, and execute marketing campaigns end‑to-end.
• Demonstrated ability to analyze data and translate insights into actionable strategies.
• Proficient with marketing analytics tools, CRM systems, and campaign platforms.
• Strong attention to detail with excellent organizational and project‑management skills.
• Ability to collaborate effectively with cross‑functional teams while operating with autonomy.
• Passion for education and mission‑driven work a plus.

Responsibilities

• Develop and execute a comprehensive marketing strategy supporting enrollment growth for private school products, including digital, social, content, events, and partnership channels.
• Serve as the creative lead, generating original concepts, writing copy, building content, and designing lightweight marketing assets (emails, ads, social content, landing page briefs, etc.).
• Manage and optimize multi‑channel campaigns (paid, owned, and earned) to generate inquiries and improve conversion throughout the funnel.
• Establish and track key marketing performance indicators (KPIs), providing clear insights, dashboards, and recommendations for continuous improvement.
• Conduct market research, competitive analysis, and audience insights to inform targeted messaging and positioning.
• Own the marketing calendar and campaign roadmap to ensure timely, coordinated execution across initiatives.
• Partner cross‑functionally with leadership, enrollment, finance, operations, and school leaders to align messaging and support key business priorities.
• Support leadership with presentation materials, data visualizations, and narrative storytelling that highlight marketing impact.
• Other related projects as assigned.

What This Job Offers

• Career Level: Mid Level