Private Brand Product Manager - Consumer Packaged Goods

Circle K Stores, Inc.•Charlotte, NC

66d

About The Position

Product Manager - Private Label & Owned Brands with business acumen to lead the development and commercialization of new products, platforms, and packaging for Private Label & Owned Brands. In this role, you will drive private brand development, strategy and category performance. You will leverage consumer insights, market trends, and data-driven insights to prioritize opportunities for growth that align with our strategic objectives.

Requirements

Bachelor's Degree in Business, Marketing, or a related field (required).
Minimum of 10+ years of experience in product development, brand management, or innovation roles within the CPG industry.
Proven ability to leverage consumer insights, market trends, and competitive analysis to develop successful product strategies.
Strong understanding of financial metrics (e.g., sales, gross profit) and business modeling to align product development with company goals.
Exceptional leadership skills with a demonstrated ability to mentor and collaborate with cross-functional teams.
Proficiency in data analysis tools (Excel, Power Bi) to assess product performance and market trends.
Outstanding communication skills, capable of presenting complex strategies to senior stakeholders effectively.
Entrepreneurial mindset with a passion for innovation in the food and beverage industry.

Nice To Haves

Experience in Convenience Store channel is desirable.

Responsibilities

Translate the Private Brands vision into new products and continuous improvement initiatives.
Drive product innovation using consumer insights, market data, and business metrics to identify growth opportunities.
Present clear, data-backed product strategies to senior management to secure buy-in and alignment.
Define and track key performance indicators (KPIs), such as sales, gross profit, and market share.
Leverage data analysis tools to evaluate product performance and identify areas for improvement.
Develop and execute product development strategies that align with overarching category goals and deliver measurable business results.
Partner with cross-functional teams, including Category Managers, marketing, and supply chain, to ensure seamless execution of product launches.
Lead cross-functional teams through the entire product lifecycle, from concept to commercialization.
Collaborate with external partners to optimize sourcing, Products, and production efficiency.
Coach and mentor up team members, fostering professional growth and alignment with business objectives.
Provide leadership in developing innovative and consumer-driven solutions.
Drive sustainable and cost-effective packaging innovations that align with consumer needs and environmental considerations.