Principal Sponsorships
About The Position
The Team Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. Role Summary The Principal Sponsorhips is the sole subject matter expert in sponsorship strategy and activation for Alaska Airlines. As an individual contributor, this role defines long-term strategy for leveraging major sponsorships to drive company and brand results. This role also exercises considerable latitude to ensure ROI is being delivered across a wide portfolio of 20+ sports, lifestyle and athlete partnerships, including but not limited to; Seattle Kraken, Seattle Mariners, University of Washington, San Francisco Giants, Portland Trail Blazers and more.
Requirements
- 7 years of experience sponsorship management, partnership marketing, or related area.
- Bachelor’s degree with a concentration in marketing, sports marketing, or related area, or an additional two years of relevant training/experience in lieu of this degree.
- Proven success in developing and executing high impact sponsorships.
- Experience reporting on sponsorship portfolio performance and ROI.
- The ability to adapt quickly to changing requirements in a competitively charged environment and willingness to try new things to drive execution and differentiate our product among a vast number of competitors.
- Excellent verbal and written communications skills.
- Willingness to travel and attend sponsorship events outside of normal business hours.
- Strong cross-group and cross-division collaboration skills.
- Ability to think differently, challenge conventional wisdom, and drive new best practices.
- High school degree or equivalent.
- Minimum age of 18.
- Must be authorized to work in the U.S.
Nice To Haves
- Major consumer brand experience.
Responsibilities
- Lead subject matter expert in sponsorship management, negotiation, and partnership marketing.
- Defines long-term, annual sponsorship strategy aligned with company objectives and brand positioning.
- Exercises considerable latitude to make decisions in partner selection, negotiation, campaign development and execution to drive ROI and business results.
- Influences across the company and several levels up to maximize sponsorship portfolio mix and ROI, set sponsorship goals and planning.
- Manages multi-million-dollar sponsorship budgets, forecasts, and resourcing.
- Collaborates across cross-functional teams to develop authentic integrated marketing plans and experiences to amplify awareness of sponsorships to fans.
- Leverages team data, market trends, research, competitive and industry insights to make informed decisions and reports to inform executives on progress to goals and future vision.
- Networks with key industry leaders to galvanize valuable relationships and stay ahead of new opportunities to innovate in the sponsorship space.
- Leads the development of new partnership opportunities.
- Responsible for the daily activities and scope of works of sponsorship agency partners.
Benefits
- Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
- Comprehensive well-being programs including medical, dental and vision benefits
- Generous 401k match program
- Quarterly and annual bonus plans
- Generous holiday and paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Number of Employees
5,001-10,000 employees
