Principal Sales Engineer

Watlow Recruitment Team • Phoenix, AZ

1d • Remote

About The Position

Watlow is seeking a Principal Sales Engineer to support our Semiconductor Business Unit and own the ASM account. This senior-level, strategic role is responsible for driving revenue growth, bookings attainment, and the development of key OEM semiconductor accounts. The Principal Sales Engineer leverages advanced skills in sales positioning, product expertise, and customer application problem-solving to deliver tailored thermal solutions.
This role requires a deep technical understanding of thermal systems and semiconductor processes, as well as the ability to translate knowledge into strategic customer solutions. The Principal Sales Engineer will serve as a subject matter expert, providing guidance and mentorship across internal teams while building and maintaining executive-level relationships with OEM customers. This position is critical to the attraction, retention, and growth of strategic accounts and will work cross-functionally to influence enterprise initiatives and execute account strategies.

Requirements

• Bachelor’s degree in Business, Engineering, or a related field
• 12+ years of experience in sales, applications engineering, or a related role in the semiconductor, thermal systems, or high-tech manufacturing industries
• Current or prior experience working directly with OEM customers in the semiconductor industry, understanding their operations, requirements, and decision-making processes
• Deep technical expertise in thermal systems, semiconductor processes, or related technologies, with the ability to translate knowledge into customer solutions
• History of achieving or exceeding revenue and sales targets, demonstrating measurable business impact
• Knowledge of semiconductor industry trends, competitive landscape, and customer operations
• Familiarity with CRM systems, opportunity management processes, quoting tools, and structured sales workflows

Nice To Haves

• Master’s degree in Engineering, Business, or a related field
• Experience managing global accounts or multi-region strategies
• Exposure to emerging semiconductor technologies or automation trends

Responsibilities

• Drive Revenue Growth: Achieve or exceed revenue and bookings targets for the ASM account while identifying new strategic sales opportunities.
• Strategic Account Leadership: Own ASM account strategy, building executive-level relationships and coordinating cross-functional support to deliver customer value.
• Technical Expertise: Serve as a subject matter expert on thermal systems and semiconductor solutions, providing guidance on complex applications and new technology integration.
• Solution-Oriented Problem Solving: Analyze customer needs, resolve escalations, and design tailored thermal solutions that align with business objectives.
• Mentorship & Team Development: Coach and mentor internal sales and technical staff, fostering collaboration, knowledge sharing, and career growth.
• Business & Market Insight: Leverage deep understanding of semiconductor industry trends, competitive landscape, and customer operations to inform strategic decisions.
• Process & Performance Excellence: Lead process improvement initiatives, manage internal sales playbooks, and ensure effective use of CRM and opportunity management systems.
• Cross-Functional Collaboration: Partner with sales, engineering, and business unit leadership to translate enterprise goals into actionable account strategies and tangible outcomes.

Benefits

• Annual Incentive Program
• 401(k) plan that includes a company match on your contribution and an annual company contribution that is tied to company performance
• Wellness incentives
• Employee Personal Assistance Program
• Dental, medical, vision and short-term and long-term disability insurance
• Paid holidays, personal time, and vacation
• Parental leave
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 501-1,000 employees