Principal Product Marketing Manager

Augment

About The Position

Augment is seeking a Principal Product Marketing Manager to define and lead our product marketing function. Reporting to the VP of Marketing, your mission is to help us bring new products to market successfully and ensure their ongoing success. You will shape the perceived value of our products, drive rapid buyer adoption, and position Augment’s platform as the indisputable category leader.

Requirements

Ownership Mentality. This is a rare opportunity to build and shape the PMM function at a category-defining company experiencing rapid growth and success. You’re motivated to make your mark and embrace both high autonomy and high accountability for output and impact.
Deep Logistics and AI Expertise. You have 10+ years of Product Marketing experience in logistics or supply chain technology, and have hands-on experience bringing AI products to market. You are a logistics industry lifer who can easily explain even the most esoteric industry nuances and terminology, from TMS to BOL to OTIF.
Technically Apt and Deeply Curious. You sweat the details of every product: what we’re building, why we built it that way, and how it’s evolving. You can converse just as easily with a seasoned engineer or product manager as you can with the rest of the marketing team.
Exceptional Communicator. You can craft clear, concise, and compelling copy with ease, and your verbal communication skills command an audience’s attention. You have a portfolio of compelling deliverables that made an impact.
Internal Bridge Builder. You’re comfortable and familiar working cross-functionally with Product, Sales, and Customer Success teams. You deeply understand each of their functions and how to build coalitions that make the whole greater than the sum of its parts.

Responsibilities

Market Research and Competitive Intelligence. You’ll inform the product roadmap and shape our market POV by serving as Augment’s lead expert on logistics buyer behavior, competitive intelligence, and customer pain points. You’ll build and evolve an intelligence engine (win/loss, deal debriefs, etc.) that keeps the field and leadership sharp.
Positioning and Messaging. You’ll define and evolve Augment’s positioning to help us win the category—pairing a strong narrative with crisp messaging for each product and feature. You’ll craft language that’s simple, memorable, and differentiated, rooted in real logistics outcomes.
Core GTM Assets. You’ll create the core assets that power GTM: product pages, solution briefs, pitch narratives, customer stories, and more. You’ll set the standard for persuasive, persona-aware storytelling that moves deals forward.
Product Launches. You’ll lead end-to-end launches for all releases—defining who it’s for, why it matters, how it wins, and how we drive adoption. You’ll align Product, Sales, CS, and Marketing on the plan, execution, and success metrics.
Sales Enablement. You’ll equip Sales and CS with practical, field-tested enablement to land and expand revenue: plays, talk tracks, objection handling, competitive guidance, and demo narratives. You’ll partner with Sales leadership to ensure enablement directly supports pipeline and revenue goals.
Pricing and Packaging. You’ll shape pricing and packaging that maps to customer value and buying behavior as the platform expands. You’ll bring market inputs and competitive context to decisions, and ensure changes are clear and easy to sell.