Principal Product Marketing Manager

Kentik • San Francisco, CA

2d • Remote

About The Position

Who we are Kentik is the network intelligence platform for modern infrastructure teams. Unlike traditional monitoring and observability tools, we demystify complex network operations, enabling organizations to deliver applications and innovation at scale. Built by network experts to make critical insight accessible to every engineer, Kentik is the real-time source of truth that understands every network in context — from data center to cloud to the internet. This single platform unifies and correlates cloud, device, flow, synthetic data to turn telemetry into action. Market leaders like Akamai, Booking.com, Dropbox, and Zoom rely on Kentik to run, manage, and optimize their networks. What you'll do We are looking for a strategic product marketer who is passionate about building effective GTM strategies and delivering solutions that resonate with buyers and users in multiple markets. You zero in on exactly what drives people and how technology can solve their problems. You enjoy speaking with customers, partners, analysts, and product managers. You have a bias for action, high empathy, are a leader, and enjoy being a part of a team. Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market. Develop cross-portfolio, solutions level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes Support product marketing peers in development and enhancement of solutions-based sales plays Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik Cloud and Synthetics Strategize and execute product launches. Determine the metrics needed for success Create effective plays and enablement for sales and CS teams Work closely with product management to align marketing with product features and roadmap

Requirements

• 7+ years experience in product or solutions marketing in a high growth software organization
• Extensive experience marketing IT, networking, and/or management solutions to decision makers such as CIO, VP of Operations, VP of Networks
• Exceptional experience defining and leading multi-product launches in matrixed environments
• Experience understanding technology at a deep level and ability to translate into business needs and outcomes concisely
• Ability to communicate at all levels within Kentik, customers, and partners, including executive and C-level leaders
• Strong cross-functional skills - you are a team player who can rally teams around your strategy and plans
• Deep sense of ownership and accountability is required along with the ability to influence and inspire
• Strive for excellence with a sharp eye for messaging accuracy and alignment

Responsibilities

• Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market.
• Develop cross-portfolio, solutions level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes
• Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact
• Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes
• Support product marketing peers in development and enhancement of solutions-based sales plays
• Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives
• Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations
• Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik Cloud and Synthetics
• Strategize and execute product launches. Determine the metrics needed for success
• Create effective plays and enablement for sales and CS teams
• Work closely with product management to align marketing with product features and roadmap

Benefits

• 100% of premiums are paid by company for health, vision and dental coverage for you and your dependents
• Additionally, an annual Health Reimbursement Account (HRA) of $3,000 for an individual or $4,500 for a family
• Paid family & medical leave
• Open PTO, a quarterly Wellness Day, and a minimum of 10 paid holidays
• 401(k) retirement account
• Home office reimbursement
• Stock options

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees