Principal Product Marketing Manager – Field (Expansion & Retention)

Mindtickle

21d

About The Position

Mindtickle is looking for a hands-on Principal PMM – Field who can translate Mindtickle’s full portfolio (Platform + AI + Agentic + Services) into customer-specific stories, demos, and expansion plays that land with executive stakeholders and frontline teams. This role is built for the post-sale motion: driving renewals, upgrades, expansion, and churn saves by ensuring customers understand—and adopt—the full value of Mindtickle (beyond “an LMS”).

In addition, you will own competitive differentiation in the post-sale context—arming Client Partners, Expansion AEs, and champion customers to win competitive scenarios, protect the install base, and unlock whitespace—while co-authoring and standardizing thought-leadership assets that elevate Mindtickle’s strategic partner positioning.

Responsibilities

• Customer-specific value story & messaging (core JTBD)
• Build tailored account narratives that connect Mindtickle capabilities + roadmap to the customer’s business priorities, success metrics, and workflow reality.
• Reframe misconceptions (e.g., “expensive LMS”) into a platform outcomes story: readiness, productivity, coaching, content effectiveness, and AI-driven skill change.
• Create executive-ready “why Mindtickle now” positioning for renewal/expansion decision-makers.
• Expansion, renewal, upgrade, and churn-save plays
• Own the playbook and execution support for high-stakes situations:
• Churn saves: change the narrative, re-architect the solution, and drive an adoption/value reset plan.
• Renewals & upgrades: package the right capabilities into a clear value ladder and commercial rationale.
• Expansion: identify whitespace (teams, geos, use cases) and define the path to value realization.
• Partner with Client Partners to run “save / expand” pursuits with clear strategy, assets, and stakeholder mapping.
• Portfolio-to-account solutioning (including “coexist then consolidate”)
• Build and communicate “land-with-what-they-have” and “consolidate-over-time” paths, especially where customers already use best-of-breed tools (e.g., Gong, Seismic).
• Clearly articulate:
• 1) what value they can unlock today alongside their stack, and
• 2) what incremental value they unlock by consolidating workflows and AI into Mindtickle over time—without requiring 1:1 feature parity.
• Hands-on product leadership in the field (demo + enablement + thought leadership)
• Be credible as a practitioner: know the product in and out, run tailored demos, and coach Client Partners/SCs on demo flows and talk tracks.
• Create and maintain a library of post-sale customer-facing assets: account pitch decks, value maps, adoption blueprints, executive readouts, and ROI narratives.
• Work closely with Product leadership & CX leadership to Co-author and standardize thought-leadership materials that elevate Mindtickle’s strategic partner positioning with customers, including (at minimum):
• Value framework (outcomes taxonomy + leading indicators)
• Maturity model (capability ladder for Enablement → Behavior change → AI coaching/agentic workflows)
• QBR executive decks (standard storyline + modular proof points)
• Success Plan blueprint (12-month operating plan template tied to adoption + business impact)
• Standard “customer POV” narratives that are reusable across industries but configurable per account.
• Competitive differentiation + install-base defense (post-sale competitive ownership)
• Develop and continuously refine competitive differentiation narratives grounded in customer stories and product innovation (not feature-by-feature parity).
• Equip and support Client Partners, Expansion AEs, and champion customers to navigate competitive scenarios and acquire whitespace:
• Competitive talk tracks, objection handling, land/expand wedges, and “why switch/why consolidate” narratives
• Competitive-ready executive readouts (positioning + proof + risk reversal) for renewal and expansion moments
• Protect the install base against competitive threats by proactively monitoring competitive activity in strategic accounts and driving “block strategies,” including:
• Account-level threat assessment + stakeholder mapping + counter-positioning plan
• Proof-point packaging (references, outcomes, adoption stories) and “executive escalation kits”
• Coordination with Product/PMM on roadmap framing and with Services/Support on delivery-risk mitigation
• Voice-of-customer loop into Product + PMM
• Systematically capture patterns from churn/renewal/expansion cycles and translate them into:
• messaging updates,
• packaging guidance,
• enablement improvements, and
• product feedback with clear business impact.
• Partner with Product and Domain PMMs to ensure roadmap narratives are usable in customer conversations, not just internal documents.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed