Principal Product Marketing Manager - Developer Marketing

Elastic • San Francisco, CA

7d

About The Position

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
What is The Role
We're looking to add a new node to the Product Marketing cluster, focusing on Elasticsearch & AI. In this role, you will be a trusted technical marketing partner to the product leads, working closely on jointly defining the outbound strategy and go-to-market for Jina AI to developers. To be successful you will have experience marketing to developers and need to become comfortable with the technical aspects of Elastic’s products and solutions, including LLM and SLMs, the markets they play in, as well as, the creative aspects of positioning technology through messaging and narratives that are compelling, authentic, and differentiated!

Requirements

• 7-10 years of experience in product marketing in a technical environment.
• Proven track record of effectively marketing technical products to developers or technical audiences.
• Curiosity about the “how” of technology to tell compelling stories about the “why”
• Ability to work in a very cross functional role, with a highly distributed team
• Experience driving a GTM and crafting high quality assets
• Be a spokesperson for product capabilities and Elastic at large for internal and external audiences - including webinars, trainings, and analyst briefings
• Excellent spoken and written communication skills

Nice To Haves

• Direct experience with developers, and audiences that build applications
• Product marketing experience with technical AI, SaaS or infrastructure products preferred
• Experience crafting engaging content for developers, including blog posts, decks, videos, etc.
• Comfortable marketing to technical leaders
• Familiarity with Elasticsearch, Elastic Platform or our solutions

Responsibilities

• Act as a technical product marketing lead for the JIna AI, and take ownership of the strategy to drive awareness and market penetration of key capabilities
• Serve as an internal authority on the developer persona.
• Craft compelling, technical and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars that resonate with developers)
• Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks.)
• Build and implement plans to reach and champion relationships with our developer and technology partner ecosystem.
• Plan and implement product launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
• Build a positive partnership with peers in Product Management, Engineering and Community to effectively launch new features and products and engage with users
• Attend and present at Elastic events, third party trade shows and other events to help showcase our products to technical audiences.

Benefits

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed